4 Tips to Power Your Visual Storytelling on Facebook
Content is not confined to any form.
Your brand story can be in the form of graphics, video or simple text.
But over the time we have realized that some content forms work better than others.
Your Facebook audience while procrastinating their work, will spare a few minutes to take a quick glance at their newsfeed. Most likely, they’ll skip things that are uninteresting and verbose.
Taking that into account, you need to come up with something that’s worth engaging with and instantly likeable that will engross your followers for extended period of time.
So how do you create content that breaks through the noise?
Visual storytelling essentially follows the ‘Show, Don’t tell’ approach to viewer engagement – resulting in greater traffic and leads. It has been a powerful method of communication that strikes the right emotional balance with adults and children alike.
Check out the stats:
- Images are one of the most important elements in optimizing social media posts.
- 93% of the most engaging posts contain images.
- Facebook videos are shared 12 times more than text posts and links combined.
As you can see, integrating visual content in your brand storytelling will increase your audience interaction even if they are short on time.
Having said that, this visual approach necessitates a clear vision for connecting visuals to your business strategy so as to leave a lasting impression on your followers.
Here are some tips that will help you stand out from the crowd.
Showcase Your Company Culture
A great way to connect with your fans is by giving a sneak peek into your company culture and giving some interesting trivia.
It is important for you as a firm to gain the trust of your customers – so showing them who you are as a business entity creates a personal interaction and makes a compelling pitch for yourself over your competitors.
To achieve that, you can post images of your employee activities, company achievements, things that your customers are passionate about, CSR activities and the like. Any activity that puts you in a positive light should be promoted on social media and Facebook is the best option.
Create a Visual Campaign
Fans are always on the lookout to connect with their favorite brands and people – to explore the company culture and what inspires the brand.
Why not create a mascot to tell the story of your company’s mission and invite your followers to be a part of your campaign?
According to a study, fictional characters are more effective in creating a buzz than real life celebrities. Vodafone is an excellent example of how you should create campaigns around a mascot. Their Zoo Zoos are extremely popular and have inspired multiple spinoffs and brand merchandise.
Incorporate User-Generated Content
Encourage your audience to tell your brand’s story and incorporate them in your promotions. Posting fan-generated content on your Facebook page will not only garner praise for you, it will create a deeper connection with your customers.
The idea of including customer’s photos to tell a brand’s story is an inclusive strategy and it resonates well with your fans. Authentic word-of-mouth publicity is the best form of brand promotion.
Your customers are your greatest asset – make them feel valued by sharing their images. Also push for a particular hashtag when they share photos of your brand so that you can find them easily.
An image is worth a thousand words- image the worth of a video!
You can take your company’s storytelling strategy to the next level by posting videos on your brand’s page. According to Hootsuite, videos can get 12x more shares than any other type of content.
It’s been found that 8 out of 10 most shared Facebook posts for the past year have been videos. Catching up with the trend, many companies have employed this storytelling technique.
Samsung, for instance is a good example of a company that tells the story about its company culture with insider videos – generating a lot of shares and comments.
Tips for maximizing the impact:
- Design your videos such that they lead the audiences to understand your products and services.
- Incorporate humor.
- Ensure your videos appeal to your fans’ emotions.