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Online marketing has changed the way we promote ourselves. With the ever increasing number of potential buyers using search engines, apps and social media to decide on the best product/service, you need to be visible everywhere to provide any assistance…
Getting published in the most popular blog in their niche is a dream come true for any content marketer. A solid flow of traffic, increase in the number of subscribers and maybe an overnight rise to stardom – too good…
If you’re looking to create content with a specific purpose – you’re not alone. Businesses trying their hands at content marketing need to realize that when you create content, you should always aim to educate, entertain, inspire and possibly influence…
In the previous post, we learnt why YouTube is still is powerful marketing platform providing vast returns to the marketers. Coming up with a YouTube marketing plan can be tricky and time consuming. But when you figure out what kind…
We live in a world where a consumer has several options to turn to when he or she is looking for something. They will have their favourite website that they might check out – or maybe it is a mobile…
In 2016, Instagram and Snapchat have established themselves as the fastest growing social networks. However, there is one social network that is an underrated veteran – YouTube. YouTube is more than a decade old that has grown from a video…
You talk about it! You say you need to nail it! But there are several myths that may be holding you back! Bust them now! Content Marketing is a temporary phase No way! Gone are the times when you “sold”…
Decision making relies heavily on data in the digital age. And the digital age is one that creates data. Tons of it. About each person. It has been said that companies collect about 75,000 data points about an individual. It…
Sharing content with your followers isn’t the only benefit of social media for business. Companies all over the world are discovering new ways to leverage social media for their online promotions. According to HubSpot, 92% of the marketers suggested that…
When you are trying to write a blog or a piece of content to engage with your customers, it might be a good idea to follow this age old adage – K.I.S.S. KISS – Keep it simple Stupid! Keep it…
