Monthly Archives: March 2016

The Marketer’s problem with Personalization

31 March, 2016

Why aren’t we doing it right? Personalization and personalized customer experiences can be the key differentiators in today’s marketing playfield. There is customer data that is available at all the touch points that can be consolidated, sifted and analyzed to…

The Marketer’s problem with Personalization

How Google’s New Ad Layout Will Affect Your Business

31 March, 2016

If you’ve noticed things shifting in Google’s search results, then you’re not alone. What comes as a major development is the removal of ads in the right side of the search results for desktop users. In the words of Google,…

Instagram Vs Pinterest : Which Is Better For Your Business?

30 March, 2016

It’s well known that Instagram and Pinterest are on fire with users and brands alike. The human brain can process images 60000 times faster than text and almost 90% of the information transmitted to the brain is visual. If your brand…

Instagram Vs Pinterest : Which Is Better For Your Business?

When a Western Brand wants to try Asia

30 March, 2016

Nikkei Asian Review published the results of a survey recently – they had polled various consumers in Asian countries (Philippines, Thailand, Indonesia, India, Vietnam and China). The idea was to understand their taste in these five areas – luxury fashion,…

When a Western Brand wants to try Asia

Personalization is Tricky!

29 March, 2016

Digital Marketing Mistake – Not Getting Personalization Right Personalization in marketing is almost like walking on a digital tight rope. You don’t personalize and your customers feel alienated. One step too far and they say it is an invasion of…

Personalization is Tricky!

Are Asian consumers turning away from mass brands?

29 March, 2016

  No one else rides a motorcycle like Mooyong’s. That’s no mere bravado; it’s a simple fact that his stripped-down, café-racer Royal Enfield 535 is a one-of-a-kind specimen that he has spent the best part of three years customising. Mooyong…

4 Tips for Using Instagram for Business

29 March, 2016

Among the new social media platforms that have become widely popular, Instagram is right there on top. 400 million monthly users, 80 million photos per day- Instagram’s growth has exploded ever since Facebook acquired it a few years ago. People…

The dilemma of luxury brands in Asia

28 March, 2016

The clear message is that different countries in East and West perceive luxuries very differently. From Louis Vuitton to Chanel, Rolls Royce to Johnny Walker, Asian markets have become vital for the growth of luxury brands. Asia turned over some…

5 Marketing Trends That Banks Can’t Ignore

28 March, 2016

Any successful financial marketer will tell you that the most important objective is to focus on customer experience across all channels with effective communication. With the increasing presence of banks in the digital medium, there is an underlying need to…

5 Marketing Trends That Banks Can’t Ignore

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