How to Boost Your Business through Local SEO – Vol. 1

Wednesday 17th, February 2016

local_seoEvery now and then we find ourselves in an unfamiliar area and looking for some local business. What do we do? We simply pull out our smartphone and search for the specific type of local business in the particular locality. This is called local search.

Wouldn’t it be great if you rank whenever someone searches for a particular product in your geographical area? According to Google’s own research, 50% of the customers who did a local search using the smartphone visited a store within a day, and 34% of them who did the same on a tablet visited local businesses.

A local SEO strategy is really important for any business to cover a geographical area. While businesses are competing neck-to-neck for the top spots in the search pages, knowing how to optimize will definitely increase your chances of attaining the top spot.

In the first part of the series, let’s look at how you can implement the steps to find more customers and retain the existing customers.

Keyword Research

You’re probably tired of hearing about it, aren’t you?

Keyword selection is crucial for any SEO strategy. Find the right keywords that customers will use to find you.

For example, if you own a plumbing business in Chennai, then keywords such as ‘plumbers in Chennai’ and ‘ Chennai plumbers’ should be important for you. If you are just starting off, then getting the top ranks will be higher. So target for specific terms or long tailed keywords to get very specific leads that will help increase traffic and hopefully revenue.

Search engines are also getting smarter by the day. They now understand how terms relate to each other. Your primary focus should be to understand the language that your customers tend to use while looking out for business like yours.

Optimize Your Site and Content

First thing that people notice is the layout of the website and the content. Needless to say, you have to have a responsive and vibrant website design. From the local SEO standpoint, there are couple of things that you need to do to feature in the search results.

Apart from optimizing the Meta data, your website content should also include the place to let the search engines know about your location.

Your contact page is the second most important page after the home page. So make sure you make the most of it by doing the following things:

  • The name of your business/company.
  • The address where you’re located.
  • Your phone number and contact details.
  • Embed a geo sitemap of your location so that search engines can access it more easily.

Your website content should include testimonials, customer stories, or FAQ’s. Also include information about your staff. The more content you add, the better- provided it gives valuable information to the readers.

Once you’re done with the on-page optimization efforts, you may turn to the other factors that influence local SEO.

Claim Your Business on Google Local Pages

Often you might have come across Google Places while searching for a particular service. So what is the difference between Google Places for business and local Google+ pages?

Google Places controls what information is displayed in the google search and google maps so that local businesses can be found more easily. It provides basic information such as business hours, address and contact information. Business hours, address and contact information.

On the other hand, Google+ pages lets you to interact with your customers, add social interaction to your listing and create a two-way path of communication wherein the customers can provide rating about your services. This is an excellent way to boost your local SEO providing wide exposure to your business and attracting new visitors.

Local Link Building & Citations

Link building is incredibly important in local SEO campaigns. When compared to standard SEO campaigns, local SEO is dependent on local websites which are relevant to your business. Though getting links from high authority sites is useful, when it comes to local businesses, it is about getting links from websites that are talking similar things that you do.

Local business directories play an important role in when it comes to building citations (A citation is an online reference to your business’s name, address and phone number (NAP)). Citations are valuable even if they don’t link directly to your business.

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