Monthly Archives: February 2016

Is online placing India’s car showrooms on death row?

29 February, 2016

For a long while, I used to wonder when big-ticket items such as automobiles and realty would move online. That trend has picked up momentum in the last couple of years. We’re now seeing more and more brands begin to…

Is online placing India’s car showrooms on death row?

Mobile Marketing

29 February, 2016

Mobile Marketing – a key aspect of Digital Marketing When it comes to digital marketing, it is impossible to ignore the ubiquitous mobile phone. Some interesting facts about just how big mobile is right now – Most people take their…

Mobile Marketing

Social Media and Digital Marketing

26 February, 2016

A very important aspect of digital marketing is Social Media marketing. It is one of the best ways to build and increase the presence of your brand on the Internet. A great way for businesses to spread information about its…

Social Media and Digital Marketing

Analytics and Marketing Automation Tools

25 February, 2016

  Marketing automation, as we have seen is basically software that works on very well-defined business processes. It helps you sort people based as personas or segments.  And most importantly it ‘scores’ people based on their propensity to convert from…

Analytics and Marketing Automation Tools

Why a new FMCG brand is going to need marketing muscle

24 February, 2016

All of India is agog watching and speculating over the next moves of a home-grown FMCG / CPG company called Patanjali Ayurved. The company manufactures a range of packaged foods, soaps, fragrances and numerous other products aimed squarely at home…

Why a new FMCG brand is going to need marketing muscle

Going Digital – Have a Plan

22 February, 2016

Going digital is no longer an option. It is mandatory. In order for a business to survive and thrive, it is imperative to go beyond the physical, if one could put it that way, and leave a strong and noticeable…

Going Digital – Have a Plan

Marketing implications of Apple’s decision to take on the FBI

22 February, 2016

It was the hottest tech story going around last week. Apple CEO, Tim Cook posted a letter to customers on the company’s website outlining the company’s reasons for refusing to heed a court order asking it to produce a software…

The Interpretation of Data

19 February, 2016

Numbers don’t lie. Data tells you like it is. Today everything is moving towards a data-driven paradigm. We hear, in no faltering tone or uncertain voices that when data powers your decision making, you will smile all the way to…

The Interpretation of Data

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