Top SEO Trends to Look For In 2016
The world of SEO is fast changing. The best practices that were followed last year may not be applicable for the next year. If you need to stay on the top of the game, then you’ll have to constantly update yourself and adapt to the fast changing landscape. 2015 has been a great year for the SEO industry. The much awaited Mobilegeddon update, brought mobile compatibility into the mainstream-penalizing sites that were not mobile friendly. Also there has been dramatic increase in the digital assistant technologies that will play a huge role in the near future.
As we’ve stepped into 2016, let’s see the top trends that will dominate the SEO industry.
Mobile Optimization Will Be Paramount
Mobile users have grown exponentially in the last few years and are poised to overtake desktop users this year. With the mobile friendly update, Google has already made it clear that sites will have to be optimized to mobile devices. This is going to continue in 2016. Google has already announced that mobile and desktop traffic were on equal footing. In 2016, this shift is going to be even more significant given that mobile traffic will take over desktop.
Therefore make sure mobile optimization finds an important place in your SEO strategy. Right from site, to the color and the fonts, everything needs to the mobile optimized.
Voice Search – A Must
Nowadays people who are on the go are using voice search because it is simple and more convenient especially while multi-tasking or while driving. It has become a huge part of mobile usage for everyday search needs, as it takes away the pain of typing a long phrase to run a search query.
Voice search can be hugely attributed to the top tech companies such as Google, Microsoft and Apple- launching their advanced voice assistants – Google Now, Cortana and Siri respectively. They have added an extra layer of complexity in the already complex search algorithms.
So you need to make sure that your content can be indexed through long tailed keyword phrases than conventional keywords. This trend is going to reward the sites that have a conversational and a colloquial content.
Social Content Will Be Indexed In SERP
You might have noticed that whenever you search a particular keyword, there is a good chance that a Facebook post or a tweet comes in the search result.
This is because Google has started incorporating social media posts into the SERP’s. 76% of the marketers are already using social media to boost their SEO. Now that Google has upped the ante with social media posts, you shouldn’t leave any stone unturned to feature your Facebook posts and tweets higher in the search results.
It is incredible to see Google blurring the lines between ‘web’ and ‘social media’ as far as SEO is concerned- giving social media posts the same value as an independent webpage. You should gear up and collect your social content for optimizing the page- ensuring maximum visibility.
Local SEO to Become More Important
Local SEO is set to gain solid grounds in the coming years. Google Places has already pushed the envelope for marketers to submit their business details so that your page can show up in front of a relevant audience.
Ever since the ‘Pigeon’ update has come out, there has been significance importance to focus on the local tangent. To stay ahead of your competition, you’ll have to focus on location specific keywords and customize the content on the basis of your target location.
A good ranking will ultimately help you to build strong influence and enhance your brand name among the audience.
Interactive Content Will Be On the Rise
If you want to improve your brand engagement on social media channels, you’ll have to produce interactive content.
Right from quizzes such as ‘Which Game of Thrones character are you?’ to generate individual personal data, to remarketing techniques, you’ll gather a plethora of information which you can use to produce personalized experience for your users.
With mobile users’ ever increasing traffic, it is safe to say that in coming days, interactive content will be a key to improve brand engagement and user perception.
Though trends keep changing, with careful observation you can come out on top and achieve your goals. 2016 is going to be an exciting year for search marketers. By adopting the above mentioned tips, you can certainly spearhead the market.: