Monthly Archives: January 2016

Banks and Data – potential for greatness!

29 January, 2016

It is no secret that banks have a tremendous amount of data about their customers. This data has the potential to change the way banks do business, the way they engage with their customers and the way they operate itself….

Banks and Data – potential for greatness!

Why Banks are not great at Social Media

28 January, 2016

There was a news report some time ago about a Bank that had decided to try a new marketing angle. The Bank was trying to sell women a credit card and sent them mailers which said that they could now…

Why Banks are not great at Social Media

More on Banks and Social Media

27 January, 2016

Being on Social Media can help banks in various ways. Banks can get tremendous value out of being on Social Media. Apart from being able to reach the young generation Y, that is. Which is one of the large benefits…

More on Banks and Social Media

Adidas and sponsorship – when marketing takes a difficult call

27 January, 2016

There is recent news that Adidas is evaluating its sponsorship of athletics events. These are held under the umbrella of the international governing body, the IAAF of which Adidas appears to be the biggest sponsor. When the big boys come…

Adidas and sponsorship – when marketing takes a difficult call

The Disconnect in Connected Devices

25 January, 2016

We are starting to get connected in ways that we never thought possible. Technology takes us forward in ways that makes each stride seem like significant milestones that leave you wondering how you ever managed to survive before that point!…

The Disconnect in Connected Devices

Top SEO Trends to Look For In 2016

25 January, 2016

The world of SEO is fast changing. The best practices that were followed last year may not be applicable for the next year. If you need to stay on the top of the game, then you’ll have to constantly update…

The Marketing Wars – Creativity Vs. Data

25 January, 2016

There is a quote attributed to Henry Ford that goes thus, “If I had asked my customers what they wanted, they’d have said faster horses”. There is no real evidence that Henry Ford actually actually uttered these words. Nor were…

The Marketing Wars – Creativity Vs. Data

How to Make Native Advertising Work

22 January, 2016

Native advertising is the new black. The Washington Post, Forbes, the who’s who of publishing industry – everybody is doing it. In fact, BuzzFeed has a huge native advertising network. So what’s the fuss all about? What is Native advertising?…

Warm and fuzzy – Banks and Social Media

22 January, 2016

Banks and customers alike have been a little wary when it comes to Banks being on Social Media. I mean banking is serious business, is it not? So what can you do on Social Media without compromising all kinds of…

Warm and fuzzy – Banks and Social Media

Banks can get more from Credit Card Customers

21 January, 2016

“There are only three ways a company can grow. First, earn more business from your current customers. Second, attract customers from your competitors. Or third, buy another company. If you can’t do the first, what makes you think you can…

Banks can get more from Credit Card Customers

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