Why Marketers Should Upgrade to IBM Campaign V10.0


In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products across diverse locations and channels. But understanding and knowing a customer, knowing what he wants,…

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5+ Ways Banks Can Retain Customers

Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is that banking products are easy to duplicate and at the end of the day, all of them provide nearly identical services. What distinguishes one bank from another are the prices they offer…

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