Yearly Archives: 2016

Cognitive Marketing – What Does This Mean To Your Business?

7 November, 2016

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Cognitive Marketing – What Does This Mean To Your Business?

Why Marketers Should Upgrade to IBM Campaign V 10.0

20 October, 2016

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Why Marketers Should Upgrade to IBM Campaign V 10.0

5+ Ways Banks Can Retain Customers

23 June, 2016

Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is that banking products are easy to duplicate and at the end of the day, all of them…

5+ Ways Banks Can Retain Customers

Why YouTube Is a Powerful Social Media Marketing Tool

25 April, 2016

In 2016, Instagram and Snapchat have established themselves as the fastest growing social networks. However, there is one social network that is an underrated veteran – YouTube. YouTube is more than a decade old that has grown from a video…

Why YouTube Is a Powerful Social Media Marketing Tool

How Mahindra Plans to become the Uber of Tractors

21 March, 2016

Uber for Tractor? Crazy, isn’t it? Mahindra is gearing up to implement the exact same thing! It is planning to rent tractors to farmers whenever they need them- a strategy that has been made popular by Uber. One might wonder…

How Mahindra Plans to become the Uber of Tractors

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