Yearly Archives: 2016

Lessons from Big Automobile Brands on Social Media

10 November, 2016

Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons why Social Media is important to Automobile companies- It is…

Lessons from Big Automobile Brands on Social Media

Cognitive Marketing – What Does This Mean To Your Business?

7 November, 2016

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Cognitive Marketing – What Does This Mean To Your Business?

A truly omni-channel customer experience

31 October, 2016

Picture this – a man wakes up. He quickly checks for messages on Social Media on his phone. He glances at the headlines on his tablet as he sits down to breakfast – reads a bit more on his commute…

A truly omni-channel customer experience

Why Marketers Should Upgrade to IBM Campaign V 10.0

20 October, 2016

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Why Marketers Should Upgrade to IBM Campaign V 10.0

Campaign Management and the Retail Industry

12 October, 2016

The customer of today is an evolved being – he is not just pleased when he gets a personalized shopping experience. He pretty much expects it. He is extremely disappointed if he doesn’t get one and then simply takes his…

Campaign Management and the Retail Industry

Some Facts about Marketing Automation

5 October, 2016

Marketing Automation has tremendous potential to change the way we do things in a business. There can be no two ways about it. Every business needs one! It can totally revolutionize Social Media Marketing Email Marketing Lead Generation Lead Nurturing…

Some Facts about Marketing Automation

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