Monthly Archives: December 2015

Digital Banking – the New Now

18 December, 2015

Banking is not somewhere you go. It is something you do. Accenture reports that by 2020 as much as 35 percent of traditional banks’ market share in North America could be at stake thanks to new digital players. They also…

Digital Banking – the New Now

How to Create Landing Pages That Convert

17 December, 2015

A first impression gives the best impression. This is particularly true in Online marketing. A landing page is the first interaction that visitors have with your business. Typically people arrive at your landing pages through ads (Google text ads/ Display…

Campaign Management for Retailers – Benefits

17 December, 2015

The retail industry has much to gain if it automates its entire marketing process with campaign management tools. With evolved customers looking for a seamless and engaging experience across channels, retailers have the opportunity to engage with each of them…

Campaign Management for Retailers – Benefits

Top 8 Keyword Placement Tips For Search Engine Rankings

16 December, 2015

Keywords play an important role in Search Engine Optimization(SEO) and they should be used properly to get maximum utility. While creating content for a website, it is important to present it in such a way that it attracts visitors. Therefore,…

Campaign Management – the Basics

16 December, 2015

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Campaign Management – the Basics

Marketing by Retailers

15 December, 2015

Take a look at today’s customer – he is evolved! He toys with a range of touch points with a retail outlet – moving with ease from websites to brick-and-mortar stores, from direct mail to mobile and social platforms, mail…

Marketing by Retailers

Retailers and Customer Data

14 December, 2015

McCormick, the spices and herbs company came up with a novel plan – across some stores in the United States, they launched several fun activities – they invited shoppers to “guess that spice” after smelling it. Shoppers could find their…

Retailers and Customer Data

Personalization in Retail

11 December, 2015

A customer does not NEED to come to a brick and mortar store. A retailer has to make him WANT to. Today, you can buy anything online. People walk into a store or a library or a museum, not for…

Personalization in Retail

What are you doing with data?

10 December, 2015

Did you know that about 90% of all data in the world was created in the last two years? Did you also know that each human being would have generated about 5,200 gigabytes of data during their lifetime? This data…

What are you doing with data?

Let your martech investment not turn into a white elephant

10 December, 2015

In the days of old, the Kings of Siam (now Thailand) would make the gift of a white elephant to courtiers who had displeased them. Now, white elephants were considered sacred and could not be disposed of or put to…

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