I’ve always been a bit surprised at this rush to be present on social media. It seems like virtually every article or blog post or any other form of content is now followed by a string of logos. At a…
Home →
Monthly Archives: December 2015
30 December, 2015
They say E-mail marketing is dead. In the recent years, with the huge improvement in e-mail filters and spam box technology, there have been quite a few whispers about the impending death of E-mail marketing. However the statistics prove otherwise….
29 December, 2015
The story goes that a study suggested that bank customers who turned right into parking spots in a certain bank’s parking lot had a 7% higher retention rate than left-turning customers. And so the Bank went on to shut down…
28 December, 2015
If you’re new to the content marketing business and cautiously feeling your way around you may find our listing of the top content marketing resources a good place to start. They’re not ranked in any particular order; over the years,…
24 December, 2015
Technology has gone a long way in changing the way everyone does anything. Banking is no exception to this. Banks have a tremendous amount of data about their customers. They just need to use all that information. Analytics are being…
24 December, 2015
Marketing has always been a bit of a fuzzy discipline, more art than science. Its critics have long taken potshots at the woolly nature of marketing activity. The millions poured into building brands without any definite measures of success or…
23 December, 2015
If you have been in the business for a while, it is quite likely that you recognise that the marketing landscape has changed irrevocably. What used to be a leisurely aspect of work focussing on soft power – lunches, golf…
22 December, 2015
Fundamentally what a bank does is to take in funds (deposits) and lend them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving funds around…
22 December, 2015
It is a fact that traditional marketing as we know it is dying, if not already dead. More than two years ago, Harvard Business Review published an article here, in which it predicted the rise of the Digital CMO. The…
21 December, 2015
The world has gone digital. And to try and keep up with it, every traditional Bank tries to come up with strategies to keep its head above water. Some think of increasing fees they charge on products. Or charge more…
Subscribe to our Newsletter
Categories
Most Popular
-
07 December, 2013 -
03 September, 2013 -
-
-
21 March, 2013
Most Viewed
-
07 December, 201323267 views
-
03 September, 201319729 views
-
17977 views
-
16761 views
-
21 March, 201315119 views
Recent Posts
Archives
- [-] 2018 (1)
- [+] 2016 (312)
- [+] Nov (1)
- [+] Oct (12)
- A truly omni-channel customer experience
- 3 Critical Challenges in Implementing a Marketing Automation Platform
- Why Marketers Should Upgrade to IBM Campaign V 10.0
- Some Mind-blowing Email Marketing Stats
- Xerago’s SEO intervention brings dramatic results to a leading bank in Taiwan
- Top 9 Branding Mistakes That You Should Avoid [Infographic]
- Campaign Management and the Retail Industry
- Some Facts about Marketing Automation
- Event Based Marketing for a Financial Conglomerate
- Innovation in Database Integration Helps Bharat Matrimony save Time and Money
- Driving Marketing Through Channel Integration - Innovation in Marketing
- External Application integration - SIEBEL
- [+] Sep (11)
- Tweaking the IBM Campaign and IBM Netezza platform – How a connection helped save dollars!
- Mobile Marketing in 2016: 7 Trends to Watch Out For [Infographic]
- Extending IBM Campaign to deliver value – Innovation in Marketing
- Real Time Marketing: A Double Edged Sword
- Why Omnichannel Communication
- Event Marketing on Social Media [Infographic]
- One to One Marketing: How to Humanize Your Brand
- Data, Analytics and You
- Banking 2.0
- Content Marketing - everyone needs it! (Infographic)
- Why Should You Invest In Inbound Marketing? [Infographic]
- [+] Aug (27)
- Social Media and Mobile Marketing
- 7 Rules for Creating Trustworthy Content [Infographic]
- Why Your Content Marketing on Social Media isn't working!
- Is your content marketing working?
- Content Marketing and why you need it!
- 10 Branding Mistakes That You Should Avoid
- The Key to awesome customer experiences
- Visuals in Social Media
- Doing the right thing – Customer Experience Management
- How Behavioral Marketing Can Increase Your Sales
- Offering Customer Service through Social Media
- How to Increase Your Twitter Followers [Infographic]
- 10 Reasons Why Online Marketing Campaigns Don’t Work
- Categorizing in Event based marketing
- Are You A Brand With A Purpose?
- How Big Data Is Changing the Retail Industry
- How to Ace Event Based Marketing
- The Dos and Don'ts of Content Marketing - an Infographic
- Is Event Based Marketing for you?
- The Importance of Social Listening
- How to Use SlideShare for Content Marketing
- Personalization – the digital tight rope
- Inbound Marketing Is the Need of the Hour
- Let’s talk about Goals and Strategies
- How Ad Blockers Are Changing the Face of Digital Marketing
- How to Build a Viral Campaign
- 12 Marketing Automation Myths Debunked [Infographic]
- [+] Jul (36)
- A Tale of Pokémon Go and Augmented Reality
- Do you know your customer?
- 4 Steps to Building a Brand on Snapchat
- Why Banks must Keep up or be Left out
- Marketing Lessons from Airbnb
- The Importance of Lead Nurturing
- What Can You Learn From Donald Trump About Marketing?
- Inbound or Outbound - that is the Question!
- The Incredible Story of Alibaba Founder Jack Ma [Infographic]
- How to Find Inspiration for Your Blog Content
- Email Marketing Is Still Alive and Kicking
- Be Ready For a Wave of Marketing Disruption
- Why Content Marketing Is Tailor Made For Millennials
- Is your data safe?
- CMO Talk: What Makes Phil Schiller the Top CMO of This Decade?
- How Influence Marketing Benefits Your Brand
- When Marketing Automation meets a Telco
- How Can Brands Enter New Markets (And Succeed!)
- Affiliate Marketing: Everything You Need to Know [Infographic]
- Factors to Consider Before Allocating a Marketing Budget
- 6 Huge Mistakes in Mobile App Marketing
- Marketing with an App
- Why Millennials Make a Great Sales Team
- Marketing Lessons from Nike
- Customer data – a great tool in a Telecom’s hands!
- The Biggest Challenges for Marketers In 2016
- What you can and cannot do with Data
- Why Every CMO Should Have a MarTech Roadmap
- Why isn't your great Content shared? [Infographic]
- Internet of Things and Digital Marketing
- Run an Event-Based Marketing Campaign
- A Website Matters
- Omnichannel Marketing: 3 Ways to Do It Right
- 7 Commandments of a Great Customer Service [Infographic]
- How to Become a Social Media Influencer
- The 4 C's of Social Media [Infographic]
- [+] Jun (35)
- 6 Things You Shouldn’t Do on Social Media
- The Rise of Micro Influencers
- Customer Acquisition: How to Attract the Right Customers
- Marketing to Gen Z
- How to Earn Your Customers’ Loyalty
- The Beacon Advantage
- Inbound Marketing: 5 Trends That Every CMO Should Know
- 10 Instagram Must-Haves for a Business [Infographic]
- How to Use Hashtags for Social Media Campaigns
- 5 Ways Banks can retain Customers
- 5 Tips to Increase Traffic from Social Media
- Top 5 Marketing Tips for LinkedIn That You Should Know
- 10 Steps to a great Blog
- Marketing, the Omnichannel Way!
- 3 Growth Hacking Techniques to Improve Your Blog Traffic (Without SEO)
- The Psychology of Social Sharing
- How to Optimize Your AdWords Campaign with Remarketing
- 5 Tips to Use Instagram for E- Commerce
- 4 Tips to Increase Your Content Shares
- Banks and Marketing to Seniors
- Content Marketing Basics: Backlinking 101
- 4 Amazing Lead Magnets That Will Grow Your Business (Like Crazy!)
- Personas in Social Media [Infographic]
- Predictive Analytics and Banking Customers
- How to Use Memes in Your Marketing Strategy
- Are you Mobile yet?
- How to Kick Start Your Snapchat Marketing Strategy
- Millennials - a dream come true!
- 5 Competitor Analysis Tools That Every Marketer Should Know
- 4 Ways to Use Negative Reviews to Boost Your Business
- Be Responsive
- 5 Mobile Marketing Trends That Are Shaping 2016
- How to Use Data in Online Marketing
- Marketing to a Millennial Man
- Why Should You Avoid Social Media
- [+] May (42)
- Mobile Apps and the Art of ASO
- 4 Essentials of Mobile App Marketing
- 12 Tips to Create Better Content than Competitors [Infographic]
- Appsolutely - about Mobile Apps
- 6 WordPress Plugins to Boost Your SEO
- How to Maximize Value from Content Marketing
- Email Marketing 101
- How to Build Your Personal Brand with Social Media
- 5 Rules of A/B Testing That Every Marketer Should Know
- Video Marketing - The Moving Picture [Infographic]
- How to Write an Ad for Google AdWords
- How to Use PPC to Increase Your Sales
- Get Comfortable with Data
- Why Banks need Social Media
- Banks get Empathetic!
- How to Enhance Content Marketing through Visuals
- When Banks embrace Technology
- How to Optimize B2B Landing Pages
- How to Pick the Right Social Media Platform for Your Business [Infographic]
- 4 Techniques to Use LinkedIn in Your Content Marketing Strategy
- How to Improve Conversions with Geo Targeting
- What you just cannot expect from Data
- Every business needs Campaign Management
- 3 Content Curation Techniques for Social Media Folks
- Top 5 Keyword Research Tools to Improve Your SEO
- 12 Marketing Automation Myths Busted
- How To Leverage Facebook’s New Features To Boost Your Marketing
- Marketing Automation - firing with the big guns
- 7 Benefits of Influence Marketing That You Didn’t Know
- 5 Big Mistakes to Avoid Making on Social Media
- 5 Emotions That Drive Content Marketing
- When Banking takes a Digital Turn
- 5 Content Marketing Mistakes That You Should Avoid
- Why You Shouldn’t Ignore Your Website Page Load Time
- An introduction to Link Building
- Email Marketing - Rock it! [Infographic]
- Video Marketing – the Moving Picture
- Converting Website Traffic into Paying Customers
- Why Pinterest is Important for Your Business [Infographic]
- Online Tools for Creating Quality Content
- Data - numbers don't lie
- Content Optimization Ideas: An Insight
- [+] Apr (37)
- Online Marketing on a Shoe-String Budget
- Why Guest Blogging Is Essential For Inbound Marketers
- 7 Rules for Creating Trustworthy Content
- 4 Strategies to Maximize Your YouTube Marketing Results
- 3 areas of Marketing you should focus on
- Why YouTube Is a Powerful Social Media Marketing Tool
- Content Marketing Myths
- Data-driven Marketing - Power your way ahead!
- Top 5 Benefits of Social Media Marketing
- KISS your way to Great Customer Engagement
- 4 Tips to Power Your Visual Storytelling on Facebook
- How to Rock Email Marketing
- Why You Shouldn’t Worry About Instagram’s Algorithm Changes
- Email Marketing is not Dead!
- A Guide to LinkedIn Marketing
- Great Customer Experiences
- 4 Tips to Improve the Conversion Rate of Your Landing Page
- The 12 Point Content Marketing Plan [Infographic]
- Why Targeted Traffic Is Important?
- The 12 Point Content Marketing Plan
- 3 Facebook Marketing Mistakes to be Avoided at Any Cost
- Creating Great Customer Experiences
- 4 Ways to Use Pinterest to Drive Traffic to Your Site
- 5 Tips to Write a Killer Tweet to Engage Your Audience
- 3 Rookie Social Media Marketing Mistakes
- Defining the Customer Experience
- 5 Key Metrics to Measure the Success of Your Paid Campaigns
- Effective Digital Marketing [Infographic]
- Content Marketing Made Simple: A Step-by-Step Guide
- Why must you Blog
- 5 Google Updates That Will Impact Your SEO
- Personas in Social Media
- Everything You Need To Know About Influencer Marketing- 2
- Everything You Need To Know About Influencer Marketing- 1
- Why isn't your content shared!
- The Audience and your Content
- 9 Foolproof Ways to Increase Your Instagram Followers
- [+] Mar (51)
- The Marketer’s problem with Personalization
- How Google’s New Ad Layout Will Affect Your Business
- Instagram Vs Pinterest : Which Is Better For Your Business?
- When a Western Brand wants to try Asia
- Why Do You Need Content Marketing [Infographic]
- Personalization is Tricky!
- Are Asian consumers turning away from mass brands?
- 4 Tips for Using Instagram for Business
- The dilemma of luxury brands in Asia
- 5 Marketing Trends That Banks Can’t Ignore
- Marketing on Snapchat
- How Canadian brands can build opportunities in Asia
- A Snapshot of Snapchat
- How to Use WhatsApp for Your Marketing Strategy- Vol. 2
- Manchester United seeks to build brand in Asia
- How to Use WhatsApp for Your Marketing Strategy- Vol. 1
- Google Killing off Flash Based Advertising
- Most e-commerce companies don't get marketing basics right
- Social Media and Customer Service
- Colgate-Palmolive Company Tapping Massive Growth in Asian Markets
- The stark truth about Dark Social
- How Mahindra Plans to become the Uber of Tractors
- Chinese companies hungry for global brands' cachet
- Digital Marketing Mistake 4
- 7 Free Ways To Increase Your Twitter Followers
- Ad blocking - who are the winners and losers?
- Digital Marketing Mistake 3
- Chinese tourists buy Uniqlo, Coach plus makeup, vitamins and milk powder
- Apple Marketing Strategy Analysis
- Digital Marketing Mistake - 2
- Asia CPG brands must step up in digital
- Brands switch ads to online in Asia
- Digital Marketing Mistakes - 1
- Singapore Airlines CEO on Its Multi-Brand Strategy for Winning in Asia
- Digital Marketing Ideas That Will Dominate In 2016- Part 2
- Digital Marketing Tips That Will Dominate In 2016- Part 1
- The Omni-Channel Experience
- 10 content marketing trends to watch this year - Mumbrella Asia
- Malaysia's 'Maxis SOS Network' a Lifeline for Flood Victims - Branding in Asia Magazine
- Analytics and Digital Marketing
- What is Inbound Marketing and Why is it Important?
- Mobile Marketing Mayhem
- Virtual Reality and Digital Marketing
- Social Media and Customer Issues
- Multiple brands or stand-alone ones?
- Location based marketing
- Are brands increasingly guilty of vanity marketing?
- Digital Marketing that Works
- Email Marketing
- Why Tobacco Does Not Need Marketing to Sell
- Content Marketing
- [+] Feb (29)
- Is online placing India’s car showrooms on death row?
- Mobile Marketing
- Social Media and Digital Marketing
- Should marketers take Facebook Reactions seriously?
- Analytics and Marketing Automation Tools
- Why a new FMCG brand is going to need marketing muscle
- Marketing Automation – an Important Aspect of Digital Marketing
- Going Digital - Have a Plan
- Marketing implications of Apple’s decision to take on the FBI
- The Interpretation of Data
- Why do you need Content Marketing?
- How to Boost Your Business through Local SEO - Vol. 2
- Why marketing bottled water has ethical pitfalls
- An Introduction to Content Marketing
- How to Boost Your Business through Local SEO - Vol. 1
- Coalesce Communication to address Customer Contact Fatigue
- The Reality that is Customer Contact Fatigue
- Know your Customer
- Why Mercedes' Khushnuma video doesn't quite click
- Some Digital Trends at the start of 2016
- Communicating and Rendering
- Marketing and Videos
- Videos that Put People Off
- How clever marketing enabled Volkswagen to bounce back
- Social Media Marketing 101
- Super Bowl Is Still The Best Marketing Showcase There Is
- Skore condoms fail to score
- Analytics plus Data equals Magic
- Who will mourn the death of the advertising agency?
- [+] Jan (31)
- Banks and Data - potential for greatness!
- Why Banks are not great at Social Media
- More on Banks and Social Media
- Adidas and sponsorship - when marketing takes a difficult call
- The Disconnect in Connected Devices
- Top SEO Trends to Look For In 2016
- The Marketing Wars - Creativity Vs. Data
- How to Make Native Advertising Work
- Warm and fuzzy – Banks and Social Media
- Banks can get more from Credit Card Customers
- Why ANZ's brand campaign seems off-target
- How to Make the Most of Your PPC Campaigns
- Maximizing Value from Credit Card Customers
- Banks and Social Media
- Singapore has a Talking ATM
- A Dummies' Guide to Pay-Per-Click Marketing
- M is the new dimension in Marketing!
- A brand campaign that misses the target
- Technology and the Banking Industry
- Why Ad Blocking Needs Some Serious Thought
- Connected Devices - Every Move You Make ...
- Why The New Equinox Ad Campaign Makes For Great Branding
- Banks Maximise Value from Existing Customers
- How to Reduce the Bounce Rate of Your Website
- Why Twitter's advertising is way off the mark
- The Barbie and the Internet of Things
- Digging deeper into Event based marketing
- Why Does Asia Lag The US In Content?
- More about Event Based Marketing
- Why Tomorrow's CMO Will Be A Virtual CMO... Almost
- An Introduction to Event Based Marketing
- [+] 2015 (41)
- [+] Dec (23)
- 3 Reasons To Be On Social Media... And 6 More Not To Over-do It
- Why E-Mail Marketing Is As Relevant As Ever
- Retention Strategies in Retail Banks
- A selection of the best content marketing resources
- Banks and Technology
- How CMOs need to adapt to change
- Why Content Marketing Is Every CMO's priority
- Banks and Banking - New Trends
- Why Traditional CMOs Need To Emerge As Digital Natives
- Banks go Digital
- Digital Banking - the New Now
- How to Create Landing Pages That Convert
- Campaign Management for Retailers - Benefits
- Top 8 Keyword Placement Tips For Search Engine Rankings
- Campaign Management - the Basics
- Marketing by Retailers
- Retailers and Customer Data
- Personalization in Retail
- What are you doing with data?
- Let your martech investment not turn into a white elephant
- Content is in
- The Rise of Digital Assistants
- Word of Mouth Marketing
- [+] Nov (14)
- ASO _ Finding the Needle in the Haystack
- Make and Market a Mobile App
- Going mobile? Go responsive!
- Adapt or Die - Mobile Optimization is Key!
- Going back to the basics – get a Website
- Wine makes profit – and how! A Case Study
- Marketing with Beacons
- The Beacon Beckons!
- Marketing with a purpose
- Analytics Transforms a Telecom Company – A Case Study
- Customer Data and Telcos
- It's called a marketing journey, but does it have an end?
- Big Data is a big deal
- Why martech purchase decisions get delayed
- [+] Oct (3)
- [+] Apr (1)
- [+] Dec (23)
- [+] 2014 (3)
- [+] 2013 (95)
- [+] Dec (5)
- [+] Nov (3)
- [+] Oct (7)
- From internet marketing to the Internet of Things - Part 2
- Beyond fancy analytics software or vendors:Xerago delivers
- From email marketing to foolproof lead nurturing
- Why effective lead nurturing is more than email marketing
- Mobile Marketing: What not to do
- Are these UX errors thwarting your best efforts?
- Beyond digital marketing: Wake up to omni-channel marketing Part 2
- [+] Sep (6)
- Is your marketing driven by purpose?
- Brands, meet your customers: Online branding and engagement
- Why context in digital marketing is non-negotiable
- One-to-one marketing and personalized communication Part 2
- One-to-one marketing and personalized communication
- A social media marketing roadmap for bankers
- [+] Aug (12)
- Marketing analytics and the intrigue of behavioral marketing
- SoLoMo - Going beyond social media marketing
- Why buyer personas are not the same as customer profiling
- Fourteen reasons why digital marketing campaigns don't go viral - Part 2
- Fourteen reasons why digital marketing campaigns don't go viral
- Social media marketing: Can banks go social?
- Why your brand needs to wake up to omni-channel marketing
- Improving Customer Satisfaction for a leading Automobile Manufacturer - cont.
- Improving Customer Satisfaction for a leading Automobile Manufacturer
- Get personal to boost your digital marketing efforts
- From internet marketing to the Internet of Things
- Mobile marketing: Can mobile devices alter consumer behavior?
- [+] Jul (5)
- [+] Jun (6)
- Beyond social media marketing: adopt social selling
- Beyond social media marketing: Should your sales team go social?
- Don’t just think digital marketing, think experiential marketing
- Why Customer Experience Management trumps Customer Relationship Management
- Have you got your branding right? Part 2
- Customer Value Maximization solves retail challenges
- [+] May (8)
- Have you got your branding right?
- Mobile marketing: Focus on behaviors, not devices
- Is Customer Value Maximization the panacea to Retailers’ Woes?
- Location-based advertising: Does your mobile marketing strategy need it?
- Social Listening Strategy Checklist
- Retail marketing: The showrooming nightmare
- Is your Brand overworked and underutilized?
- Social Listening: Does Your Organization Need It?
- [+] Apr (10)
- Why your Agency needs go beyond the Big Idea creative?
- Big Data - A Weapon, Not A Superhero
- Building trust in your websites
- Smart Device Doesn’t Equal Smart Marketing
- B2B Content Marketing - Not a Walk in the Park Part 3
- B2B Content Marketing - Not a Walk in the Park Part 2
- B2B Content Marketing - Not a Walk in the Park (Part 1)
- Web forms for lead generation: Worth the effort?
- Responsive Design Testing
- Volume Testing
- [+] Mar (12)
- The UX flaw behind Google Reader's Death
- Why creativity and great user experience are inseparable
- Advertorial: The Nemesis of Content Marketing
- Digital marketing: The rise of touch screens and leap motion
- No Shortcuts in Marketing
- Ecommerce strategy: deepening customer engagement in 6 weeks!
- e-tail:3 big benefits that drive Luxury retail marketing
- Towards Customer Satisfaction Part 3: Resolving CSAT Challenges for Airlines (concl)
- Towards Customer Satisfaction Part 2: Resolving CSAT Challenges for Airlines
- CRM:-Why Bank marketers are running south looking for sunrise?
- How 'No frills' operators can head north with a smarter perspective
- Why 'No frills' operators' indulge in the costly cost obsession
- [+] Feb (9)
- Aviation:Soar away with the 'low frills' model
- Why real-time marketing failed on the red carpet
- Why Corporate Bankers ignore User Experience
- What NOT to do as a CMO
- Why Agile Marketing should become every marketer’s priority
- How customer satisfaction drives CRM
- Why Marketing needs a change - Part II
- Why Marketing needs a change - Part I
- Super Bowl XLVII, Social Media and Sassy Real-time Marketing
- [+] Jan (12)
- Back to the basics
- How may we help you?
- Why great campaigns need more than creatives
- The anatomy of a great viral campaign
- A 4-point CMO test to find out if you really need Big Data solution
- Why marketers need to go big with Big Data
- Stay current with Digital Advertising
- What marketers can learn from their grandmas
- Digital Marketing:Now and The Road Ahead
- Why Marketing RoI requires more than creativity
- 2013: Why CMOs needn't change
- A 3-portion marketing success recipe
- [+] 2012 (45)
- [+] Dec (1)
- [+] Nov (3)
- [+] Oct (8)
- [+] Sep (5)
- [+] Aug (5)
- [+] Jul (9)
- Optimizing your portal in 6 steps
- Are you obsessed with data?
- Why marketers need inbound marketing
- Exploring the vast terrain of Digital Analytics
- Digital analytics and one view
- Cracking the social media formula - Intel
- Social media marketing engagement - Goal or a result?
- Analyzing Digital Analytics: Dissecting Data Streams
- A 6-point test for a powerful campaign
- [+] Jun (6)
- [+] Apr (1)
- [+] Mar (3)
- [+] Feb (1)
- [+] Jan (3)
- [+] 2011 (2)