I’ve always been a bit surprised at this rush to be present on social media. It seems like virtually every article or blog post or any other form of content is now followed by a string of logos. At a…
Monthly Archives: December 2015
They say E-mail marketing is dead. In the recent years, with the huge improvement in e-mail filters and spam box technology, there have been quite a few whispers about the impending death of E-mail marketing. However the statistics prove otherwise….
The story goes that a study suggested that bank customers who turned right into parking spots in a certain bank’s parking lot had a 7% higher retention rate than left-turning customers. And so the Bank went on to shut down…
If you’re new to the content marketing business and cautiously feeling your way around you may find our listing of the top content marketing resources a good place to start. They’re not ranked in any particular order; over the years,…
Technology has gone a long way in changing the way everyone does anything. Banking is no exception to this. Banks have a tremendous amount of data about their customers. They just need to use all that information. Analytics are being…
Marketing has always been a bit of a fuzzy discipline, more art than science. Its critics have long taken potshots at the woolly nature of marketing activity. The millions poured into building brands without any definite measures of success or…
If you have been in the business for a while, it is quite likely that you recognise that the marketing landscape has changed irrevocably. What used to be a leisurely aspect of work focussing on soft power – lunches, golf…
Fundamentally what a bank does is to take in funds (deposits) and lend them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving funds around…
It is a fact that traditional marketing as we know it is dying, if not already dead. More than two years ago, Harvard Business Review published an article here, in which it predicted the rise of the Digital CMO. The…
The world has gone digital. And to try and keep up with it, every traditional Bank tries to come up with strategies to keep its head above water. Some think of increasing fees they charge on products. Or charge more…
