Going back to the basics – get a Website

Wednesday 18th, November 2015

internet photoThe first step in going ‘digital’ is to get a website. In this digital age, this is nothing short of essential. While some people want to do it, because everyone else has a website, here are some reasons why it is absolutely imperative for your business and your brand to have an online presence.


  • To tell the world about the products / services that you offer – you may have the most wonderful product under the sun. But if no one knows about it, then there is no point whatsoever. So this is a great way to let the whole world know just what a wonderful product or service you have, to offer. Be as detailed as you can – tell your customers everything – what you have to offer, where you are located, what it costs, if you have business hours, then that, etc.
  • It is said that billions of people go online and use the internet. Most of those people have done some research about a product, got some information, or bought something, etc. online. By having a website, you are letting all these people know that you exist and that they should check you out.
  • And we need to factor in the fact that today’s customer is evolved and very well informed. He is more tech-savvy than the average customer of even 5 years ago. He goes online and googles to find answers to questions he does not know. Having a website is the best way to attract people like these. If they are looking for a hotel or a restaurant, they google! And with some great search engine optimization, that’s exactly where they will find you!
  • Unlike most brick and mortar structures, a webpage stays alive and brightly lit all the time! 24×7. despite Katrinas or Tsunamis. Or maybe not. Depending on where one’s server is located. But you get the drift – you are accessible all the time. If you wish to communicate with your customers, you can just post something on your website. If they have a query, they can either find your number located conveniently in your website, or they can simply send you a mail or message – on your website. Or they can just read up in the very useful FAQs that you have so thoughtfully uploaded on your website.
  • This is a great way to market to your customers – and your prospective ones as well. You can tell them of new offers or discounts and woo them without having to resort to traditional advertising.
  • Beat the competition – and how! Here is the best way in which you can put all your fabulous ideas to work. You can watch the competition like a hawk and beat them at their own game.
  • Face it – it is very professional. That you have a website. And have an email address that is not a gmail or a yahoo address. It just ups your business value to a whole new level.

And it gives you an opportunity to play against the big guys. Now isn’t that something!


likeLike this article(1)

Subscribe to our Newsletter

We collate information around email opening and clicks, using industry standard technologies, to help us monitor and improve our e-newsletter. Please read our Privacy Policy for more information on how we use your data.



Subscribed successfully Thanks for Subscribing