Monthly Archives: November 2015

ASO _ Finding the Needle in the Haystack

27 November, 2015

The Wall Street Journal says app sales are a $25 billion industry. Statista said that as of July 2014, there were 1.3 million apps in the Google Play Store and 1.2 in iTunes. In other words, the app market is…

ASO _ Finding the Needle in the Haystack

Make and Market a Mobile App

25 November, 2015

Apps are big! Did you know that apps account for more than half the time spent on digital media in the world today? Everyone is on one, or wants to make one.  So how do you create an app that…

Make and Market a Mobile App

Going mobile? Go responsive!

24 November, 2015

Consuming email on the go is quite the norm these days. According to a study by Litmus, the email analytics providers, of 250 million emails, as much as 53% of email opens happen on mobile devices – cell phones and…

Going mobile? Go responsive!

Adapt or Die – Mobile Optimization is Key!

20 November, 2015

Did you know that a third of online traffic is through mobiles? Mobile shopping has overtaken desktop shopping. Mobile searches have long gone past desktop Googling. In such a scenario, in order to keep up with the competition and beat…

Adapt or Die – Mobile Optimization is Key!

Going back to the basics – get a Website

18 November, 2015

The first step in going ‘digital’ is to get a website. In this digital age, this is nothing short of essential. While some people want to do it, because everyone else has a website, here are some reasons why it…

Going back to the basics – get a Website

Wine makes profit – and how! A Case Study

17 November, 2015

A large 30-year old wine company with an annual sales of $20 million had a brick and mortar store as well as an internet presence but did not have any fancy IT department. It did have a point-of-sale system but…

Wine makes profit – and how! A Case Study

Marketing with Beacons

16 November, 2015

They started out the size of a grapefruit – but today Beacons are just tiny stickers that can be put on walls or objects. Beacons are small enough to be attached to a wall or countertop but they are all…

Marketing with Beacons

The Beacon Beckons!

13 November, 2015

You walk into an Apple store in the US. Your official Apple Store application for iPhone will let you shop for new items, check to see if your phone is eligible for any upgrades or pick up an order that…

The Beacon Beckons!

Marketing with a purpose

13 November, 2015

If you had walked into a marketing discussion, say twenty years ago and spoken about providing a ‘purpose’ to your brand you’d have been met with derisive hoots all around. The purpose of marketing was not to appeal to the…

Analytics Transforms a Telecom Company – A Case Study

12 November, 2015

It is a truth universally known that Telecom companies have a unique advantage in the modern marketplace as they have more data than any other industry about their customers even up to knowing where a certain customer is at a…

Analytics Transforms a Telecom Company – A Case Study

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