Yearly Archives: 2015

Why E-Mail Marketing Is As Relevant As Ever

30 December, 2015

They say E-mail marketing is dead. In the recent years, with the huge improvement in e-mail filters and spam box technology, there have been quite a few whispers about the impending death of E-mail marketing. However the statistics prove otherwise….

Retention Strategies in Retail Banks

29 December, 2015

The story goes that a study suggested that bank customers who turned right into parking spots in a certain bank’s parking lot had a 7% higher retention rate than left-turning customers. And so the Bank went on to shut down…

Retention Strategies in Retail Banks

A selection of the best content marketing resources

28 December, 2015

If you’re new to the content marketing business and cautiously feeling your way around you may find our listing of the top content marketing resources a good place to start. They’re not ranked in any particular order; over the years,…

A selection of the best content marketing resources

Banks and Technology

24 December, 2015

Technology has gone a long way in changing the way everyone does anything. Banking is no exception to this. Banks have a tremendous amount of data about their customers. They just need to use all that information. Analytics are being…

Banks and Technology

How CMOs need to adapt to change

24 December, 2015

Marketing has always been a bit of a fuzzy discipline, more art than science. Its critics have long taken potshots at the woolly nature of marketing activity. The millions poured into building brands without any definite measures of success or…

How CMOs need to adapt to change

Why Content Marketing Is Every CMO’s priority

23 December, 2015

If you have been in the business for a while, it is quite likely that you recognise that the marketing landscape has changed irrevocably. What used to be a leisurely aspect of work focussing on soft power – lunches, golf…

Why Content Marketing Is Every CMO’s priority

Banks and Banking – New Trends

22 December, 2015

Fundamentally what a bank does is to take in funds (deposits) and lend them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving funds around…

Banks and Banking – New Trends

Why Traditional CMOs Need To Emerge As Digital Natives

22 December, 2015

It is a fact that traditional marketing as we know it is dying, if not already dead. More than two years ago, Harvard Business Review published an article here, in which it predicted the rise of the Digital CMO. The…

Why Traditional CMOs Need To Emerge As Digital Natives

Banks go Digital

21 December, 2015

The world has gone digital. And to try and keep up with it, every traditional Bank tries to come up with strategies to keep its head above water. Some think of increasing fees they charge on products. Or charge more…

Banks go Digital

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