Offering customers what they’re seeking requires a keen understanding of their behavior with the help of marketing analytics. This post delves into what behavioral marketing is all about.
Monthly Archives: August 2013
SoLoMo is a buzzword that has had most marketers eagerly adopting the methodology. This post talks about how businesses are moving beyond social media marketing.
Are you among the multitudes who think that creating buyer personas is simple? Read on to find out why buyer persona creation is more complex than it seems.
previous post Why Digital Marketing Campaigns Don’t Go Viral, we talked about the contributing factors that could hinder digital marketing campaigns from going viral. Here, we provide the concluding part of that post.
Every marketer dreams of creating at least one viral digital marketing campaign in his/her lifetime. This post talks about the mistakes that can hinder that dream.
Banks and social media marketing often seem like chalk and cheese. But could there be a way for banks to leverage the medium? Read on to know more.
Among all the buzzwords of digital marketing, omni-channel marketing is probably the least appreciated. Here’s why marketers should pay more attention to this approach.
In the previous post about how to improve customer satisfaction, we talked about how revamping the CSAT approach for a leading automobile manufacturer helped boost their customer relationship management efforts and business. In this post, we elucidate the rest of…
Though the concept of Customer Satisfaction has been around for years, it has begun to gain precedence recently. Here we describe how Customer Satisfaction was enhanced for an automobile manufacturer.
Businesses are still ignorant of the difference that personalized marketing can make. This post talks about how brands can adopt personalized digital marketing practices.