While there are excellent examples of flawless online branding and offline branding initiatives, there is also no dearth of instances when they have gone horribly wrong. This post attempts to throw light on how such goof-ups can occur and a…
Monthly Archives: May 2013
Mobile marketing tactics are faltering from lack of customer insight. This post tells you why you need to understand behaviors to be successful.
Retail businesses in this age face hurdles owing to digitization which threatens their survival and existence. Comprehensive marketing frameworks such as Customer Value Maximization can help address the same.
Location-based advertising has become the quintessential complement to mobile marketing tactics. This post tells you how you can decide if your business needs it.
Social listening is becoming imperative for business to consider and adopt. This post provides a checklist that marketers can use while establishing the practice. Find the first post on the Social listening series here.
The gap caused by digitization of marketing has got retailers across the globe worried. However, clever adapting to the situation can provide a lift to retail marketing.
Online branding requires brands to convey their prime strengths effectively without being ambiguous. Here’s what marketers need to do to ensure that.
Social media marketing strategies are not very effective without sound social listening practices. Here’s how you can decide if your business needs it