Marketing is no longer dominated by brilliant creatives. Brands need comprehensive frameworks like customer value maximization to stand out and succeed.
Monthly Archives: April 2013
Though big data is the current obsession of marketing analytics teams, it is important that businesses understand the potential of the concept before investing in it. This post tells you what big data can or can’t do.
For an eCommerce strategy to be successful, trust in the brand has to be conveyed through elements on the portal. Here’s what marketers need to do.
The digital marketing world is abuzz with the possibilities unlocked by wearable technology that promises to make marketing smarter. But are mere devices enough to make digital marketing effective? Read on to find out.
This is the concluding part in the series on why content should be a significant part of digital marketing strategies. Fine more in the previous B2B content marketing part.
This post talks about the challenges that B2B marketers typically face when integrating content tactics into their digital marketing strategies.You can find the first part of this series here.
B2B digital marketing strategies are in dire need of a content-driven approach. This post tells you how B2B content marketing is different.
One of the least appreciated lead generation tactics are web forms. This post examines how much importance marketers should pay to creating flawless web forms.
In this fast pace software world, Responsive design is a trend for all the software applications. The main purpose of using responsive layout is to make the website useful on all types of devices. In the responsive design the main…
Volume testing is the technique which will test the software application for the certain amount of data in terms of throughput and efficiency. The purpose of volume testing is to determine system performance with increasing volumes of data in the…