In the rapidly developing digital marketing world, user experience is gradually growing in importance. However, businesses need to understand that for their digital marketing strategies to make the desired impact, user experience has to be flawless.
Monthly Archives: March 2013
Good user experience is an oft-ignored aspect of digital marketing. This post talks about how ensuring good UX can boost creatives.
Not every tactic to improve search marketing results is in the best interests of brands. Most recently advertorials have been making the rounds in marketing debates.
Digital marketing’s evolution has not only transformed the way businesses work but also opened up whole new opportunities for design professionals.
The Interflora search marketing scandal has brought to light how marketing shortcuts hurt brands. Brands need to invest enough time and effort in doing it right.
Ecommerce strategies can enjoy boost in customer engagement and satisfaction with minimal intervention. Here’s how customer value maximization helped.
Retail marketing has dramatically transformed with the advent of digital marketing. Here’s what retailers need to succeed in such an environment.
With improved customer satisfaction rates, airlines can enjoy greater lift in customer relationship management efforts. Here’s how Xerago helped an airline boost CSAT count.
Customer satisfaction rates of airlines can be improved and customer relationship management efforts boosted thought minimal interventions. Here’s how Xerago did it
When it comes to CRM, bank marketers need a lot more clarity and direction to be able to achieve their business objectives. Read on to know why.