With the help of a few interventions, aviation brands can enjoy the benefits of shifting to a ‘low frills’ model of operations. Here’s how.
Monthly Archives: February 2013
Contrary to popular opinion, real-time marketing requires spontaneity and planning in equal measure to be truly effective and make the desired impact. Read on to know more.
Private and corporate banks are not exempt from the need for compelling and impressive user experience. Read more to know why.
In their bid to demonstrate great marketing RoI, CMOs sometimes make grave mistakes that cost them dearly. Here’s what they need to avoid.
Considering that digital marketing is so dynamic, it is only rational that businesses should adopt agile marketing practices to stay on top. Here are some more reasons why it should become marketers’ priority.
Customer satisfaction is one of the major components of CRM. Yet not many businesses get it right. Here’s what can be done.
The marketing programs implemented today have a few common flaws that hold them back from reaching determined goals. This post tells you what you need to watch out for. Find the previous edition here.
Marketing’s evolution requires equally evolved marketing tactics such as the ones made possible by the customer value maximization framework. Here’s why marketing strategies need to change.
Social media marketing when tapped into intelligently has the capability to capture attention and make an unprecedented impact. This post talks about the resulting success from combining social media and real time marketing.