Given how businesses need to stay updated with marketing developments to stay afloat, the basics are often forgotten. This post tells you why organizations should never compromise on the basics.
Monthly Archives: January 2013
For brands to survive and succeed, they have to demonstrate value to their customers. Frameworks like customer value maximization help make this possible.
Perfect campaigns require the perfect combination of analytics, creatives, media and technology (what we call customer value maximization). Here’s why.
Digital marketing teams need to understand what viral campaigns involve to be able to create more viral campaigns. Here’s a quick guide to its components.
Before jumping on the bandwagon, CMOs need to figure out if their marketing analytics teams need big data. This post provides a quick test to determine the same.
Businesses need to consider the nature of their marketing analytics and decide if big data can help them meet their requirements.
Digital and online advertising now requires brands into incorporate promotions as part of valuable information so as to provide great consistent experiences.
Online branding needs to be fortified in manifold ways. One way is through compelling cross-channel storytelling. Brand stories need to be consistent to be effective.
Digital marketing is constantly evolving and has become imperative for businesses to master it. Knowing how the space will evolve can help to a great extent
Gone are the days when creatives were beleived to drive marketing RoI. Today brands need a combination of creative, media, technology and analytics to succeed.