Merely creating a social presence is never enough. Businesses need to measure RoI from their social investments. Here’s how to do that.
Yearly Archives: 2013
In the previous post, we described the reasons why QR codes in mobile marketing were under-performing. In this post, we tell you how to fix it.
Not every marketing trend enjoys resounding success. In this post, we examine why QR codes weren’t accepted well in the mobile marketing world.
When it comes to digital marketing, every little detail matters. In this post, we help you understand why your brand’s user experience should be flawless.
Social media marketing strategies aren’t always successful. Here are some factors that could stand in the way of social success.
Social media marketing and mobile marketing are two approaches that have been at the top of everyone’s minds in the last couple of years. This post elaborates on the power of their integration.
While there are lot of resources to tell you what to do as a digital marketing professional, there are very few that tell you what not to do. Here’s an insightful list.
In the previous post, we talked about why context is important in marketing. In this post, we examine how businesses can bring context to their digital marketing programs.
Internet marketing’s latest development the internet of things has been the fancy of discussion among marketers for a while. This post sets forth what this trend means to marketers. Find the previous post here.
Beyond fancy software, cutting edge utilities / tools, Xerago is able deliver remarkable value.