In the absence of effective campaign management solutions, businesses suffer without a clear direction in which way it’s headed. This post makes a case for robust campaign management.
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Monthly Archives: November 2012
21 November, 2012
Banking, customer segmentation, Digital
Financial services marketing strategies today require marketers to go beyond targeting the usual segments to discover new untapped groups. Here’s how some banks are exploring the unexplored.
20 November, 2012
Digital, interest based social networks, Social Media
When marketers marry audience interests with social media marketing, the result is a heady mix of high brand engagement and recall.
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