Monthly Archives: October 2012

Social media marketing is evolving every day to capture the fancy of audiences. This post examines why the latest storm of visual social media appeals to target audiences.

With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive.

Though the banking sector has been performing well year after year, are they meeting the expectations of their audience? Read on for insights from a Xerago survey.

Brands make tall promises to audiences in their advertisements. But how much of it are they actually delivering? Find out in this Xerago survey.

While advertisements mainly aim to establish and heighten brand recall, understanding the psychology of consumers gives them a greater chance of success. Read on to know more.

Brands who don’t pay attention to feedback and complaints miss out on more opportunities than they realize. Read on to know what Xerago found in a survey.

For a while now there have been plenty of debates about the latest buzzword in digital marketing – content marketing – and how it’s what every marketer worth his money is focusing on now. But what a lot of us…

Digital marketing has evolved from its inception to become a quintessential part of every marketing mix. Here’s how the evolution has played out so far.