Search engine optimization is an aspect that business cannot afford to ignore if they wish to improve visibility. Given here are some simple steps to achieve the same.
Monthly Archives: July 2012
While having effective web analytics is crucial for businesses,being obsessed over data gets marketers nowhere. Here’s why the obsession could be dangerous.
Gone are the days when digital marketing was about spamming people’s inboxes. Today inbound marketing is the only thing that drives results. This post is a primer.
When one starts to delve into digital analytics, it is easy to get overwhelmed by all the information that is available. At first, it is not possible to distinguish between what is appropriate and what is irrelevant. Essentially the terrain…
Knowing basic insights from web analytics is not enough for marketers. To get a complete understanding of customer behavior, businesses need unified view.
For social media marketing strategies to be successful, a keen understanding of the nature of the business and its requirements is required.
In the urgency to adopt social media marketing tactics, many businesses consider engagement as a goal instead of a result. This results in sub-par outcomes.
Comprehensive insights from web analytics are possible only when all sources of data are integrated across touch points. Here is a breakdown of data silos.
Campaign management can be simple with a keen understanding of fundamentals and the right tools to help the process. Here are pointers for great campaigns.