Campaign management is no easy feat. To achieve the desired outcomes marketers need competitive tools like IBM Unica Enterprise Marketing Management to stay ahead.
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Monthly Archives: January 2012
1 January, 2012
Analytics, personalized marketing, Unica emessage
Marketing campaigns require personalization for maximized impact. In this post, we describe how a tool such as Unica eMessage can power personalized campaigns.
Retailers often suffer from the ramifications of not having a comprehensive understanding of customer behaviour across touch points. This post talks about a particular situation where Unica provided the solution to retailer’s dilemma.
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