Campaign management is no easy feat. To achieve the desired outcomes marketers need competitive tools like IBM Unica Enterprise Marketing Management to stay ahead.
Home →
Monthly Archives: January 2012
1 January, 2012
Analytics, personalized marketing, Unica emessage
Marketing campaigns require personalization for maximized impact. In this post, we describe how a tool such as Unica eMessage can power personalized campaigns.
Retailers often suffer from the ramifications of not having a comprehensive understanding of customer behaviour across touch points. This post talks about a particular situation where Unica provided the solution to retailer’s dilemma.
Subscribe to our Newsletter
Categories
Most Popular
-
07 December, 2013 -
03 September, 2013 -
-
-
21 March, 2013
Most Viewed
-
07 December, 201324091 views
-
03 September, 201320613 views
-
18729 views
-
17417 views
-
21 March, 201316051 views
Recent Posts
Archives
- [+] 2018 (1)
- [+] 2016 (312)
- [+] Nov (1)
- [+] Oct (12)
- A truly omni-channel customer experience
- 3 Critical Challenges in Implementing a Marketing Automation Platform
- Why Marketers Should Upgrade to IBM Campaign V 10.0
- Some Mind-blowing Email Marketing Stats
- Xerago’s SEO intervention brings dramatic results to a leading bank in Taiwan
- Top 9 Branding Mistakes That You Should Avoid [Infographic]
- Campaign Management and the Retail Industry
- Some Facts about Marketing Automation
- Event Based Marketing for a Financial Conglomerate
- Innovation in Database Integration Helps Bharat Matrimony save Time and Money
- Driving Marketing Through Channel Integration - Innovation in Marketing
- External Application integration - SIEBEL
- [+] Sep (11)
- Tweaking the IBM Campaign and IBM Netezza platform – How a connection helped save dollars!
- Mobile Marketing in 2016: 7 Trends to Watch Out For [Infographic]
- Extending IBM Campaign to deliver value – Innovation in Marketing
- Real Time Marketing: A Double Edged Sword
- Why Omnichannel Communication
- Event Marketing on Social Media [Infographic]
- One to One Marketing: How to Humanize Your Brand
- Data, Analytics and You
- Banking 2.0
- Content Marketing - everyone needs it! (Infographic)
- Why Should You Invest In Inbound Marketing? [Infographic]
- [+] Aug (27)
- Social Media and Mobile Marketing
- 7 Rules for Creating Trustworthy Content [Infographic]
- Why Your Content Marketing on Social Media isn't working!
- Is your content marketing working?
- Content Marketing and why you need it!
- 10 Branding Mistakes That You Should Avoid
- The Key to awesome customer experiences
- Visuals in Social Media
- Doing the right thing – Customer Experience Management
- How Behavioral Marketing Can Increase Your Sales
- Offering Customer Service through Social Media
- How to Increase Your Twitter Followers [Infographic]
- 10 Reasons Why Online Marketing Campaigns Don’t Work
- Categorizing in Event based marketing
- Are You A Brand With A Purpose?
- How Big Data Is Changing the Retail Industry
- How to Ace Event Based Marketing
- The Dos and Don'ts of Content Marketing - an Infographic
- Is Event Based Marketing for you?
- The Importance of Social Listening
- How to Use SlideShare for Content Marketing
- Personalization – the digital tight rope
- Inbound Marketing Is the Need of the Hour
- Let’s talk about Goals and Strategies
- How Ad Blockers Are Changing the Face of Digital Marketing
- How to Build a Viral Campaign
- 12 Marketing Automation Myths Debunked [Infographic]
- [+] Jul (36)
- A Tale of Pokémon Go and Augmented Reality
- Do you know your customer?
- 4 Steps to Building a Brand on Snapchat
- Why Banks must Keep up or be Left out
- Marketing Lessons from Airbnb
- The Importance of Lead Nurturing
- What Can You Learn From Donald Trump About Marketing?
- Inbound or Outbound - that is the Question!
- The Incredible Story of Alibaba Founder Jack Ma [Infographic]
- How to Find Inspiration for Your Blog Content
- Email Marketing Is Still Alive and Kicking
- Be Ready For a Wave of Marketing Disruption
- Why Content Marketing Is Tailor Made For Millennials
- Is your data safe?
- CMO Talk: What Makes Phil Schiller the Top CMO of This Decade?
- How Influence Marketing Benefits Your Brand
- When Marketing Automation meets a Telco
- How Can Brands Enter New Markets (And Succeed!)
- Affiliate Marketing: Everything You Need to Know [Infographic]
- Factors to Consider Before Allocating a Marketing Budget
- 6 Huge Mistakes in Mobile App Marketing
- Marketing with an App
- Why Millennials Make a Great Sales Team
- Marketing Lessons from Nike
- Customer data – a great tool in a Telecom’s hands!
- The Biggest Challenges for Marketers In 2016
- What you can and cannot do with Data
- Why Every CMO Should Have a MarTech Roadmap
- Why isn't your great Content shared? [Infographic]
- Internet of Things and Digital Marketing
- Run an Event-Based Marketing Campaign
- A Website Matters
- Omnichannel Marketing: 3 Ways to Do It Right
- 7 Commandments of a Great Customer Service [Infographic]
- How to Become a Social Media Influencer
- The 4 C's of Social Media [Infographic]
- [+] Jun (35)
- 6 Things You Shouldn’t Do on Social Media
- The Rise of Micro Influencers
- Customer Acquisition: How to Attract the Right Customers
- Marketing to Gen Z
- How to Earn Your Customers’ Loyalty
- The Beacon Advantage
- Inbound Marketing: 5 Trends That Every CMO Should Know
- 10 Instagram Must-Haves for a Business [Infographic]
- How to Use Hashtags for Social Media Campaigns
- 5 Ways Banks can retain Customers
- 5 Tips to Increase Traffic from Social Media
- Top 5 Marketing Tips for LinkedIn That You Should Know
- 10 Steps to a great Blog
- Marketing, the Omnichannel Way!
- 3 Growth Hacking Techniques to Improve Your Blog Traffic (Without SEO)
- The Psychology of Social Sharing
- How to Optimize Your AdWords Campaign with Remarketing
- 5 Tips to Use Instagram for E- Commerce
- 4 Tips to Increase Your Content Shares
- Banks and Marketing to Seniors
- Content Marketing Basics: Backlinking 101
- 4 Amazing Lead Magnets That Will Grow Your Business (Like Crazy!)
- Personas in Social Media [Infographic]
- Predictive Analytics and Banking Customers
- How to Use Memes in Your Marketing Strategy
- Are you Mobile yet?
- How to Kick Start Your Snapchat Marketing Strategy
- Millennials - a dream come true!
- 5 Competitor Analysis Tools That Every Marketer Should Know
- 4 Ways to Use Negative Reviews to Boost Your Business
- Be Responsive
- 5 Mobile Marketing Trends That Are Shaping 2016
- How to Use Data in Online Marketing
- Marketing to a Millennial Man
- Why Should You Avoid Social Media
- [+] May (42)
- Mobile Apps and the Art of ASO
- 4 Essentials of Mobile App Marketing
- 12 Tips to Create Better Content than Competitors [Infographic]
- Appsolutely - about Mobile Apps
- 6 WordPress Plugins to Boost Your SEO
- How to Maximize Value from Content Marketing
- Email Marketing 101
- How to Build Your Personal Brand with Social Media
- 5 Rules of A/B Testing That Every Marketer Should Know
- Video Marketing - The Moving Picture [Infographic]
- How to Write an Ad for Google AdWords
- How to Use PPC to Increase Your Sales
- Get Comfortable with Data
- Why Banks need Social Media
- Banks get Empathetic!
- How to Enhance Content Marketing through Visuals
- When Banks embrace Technology
- How to Optimize B2B Landing Pages
- How to Pick the Right Social Media Platform for Your Business [Infographic]
- 4 Techniques to Use LinkedIn in Your Content Marketing Strategy
- How to Improve Conversions with Geo Targeting
- What you just cannot expect from Data
- Every business needs Campaign Management
- 3 Content Curation Techniques for Social Media Folks
- Top 5 Keyword Research Tools to Improve Your SEO
- 12 Marketing Automation Myths Busted
- How To Leverage Facebook’s New Features To Boost Your Marketing
- Marketing Automation - firing with the big guns
- 7 Benefits of Influence Marketing That You Didn’t Know
- 5 Big Mistakes to Avoid Making on Social Media
- 5 Emotions That Drive Content Marketing
- When Banking takes a Digital Turn
- 5 Content Marketing Mistakes That You Should Avoid
- Why You Shouldn’t Ignore Your Website Page Load Time
- An introduction to Link Building
- Email Marketing - Rock it! [Infographic]
- Video Marketing – the Moving Picture
- Converting Website Traffic into Paying Customers
- Why Pinterest is Important for Your Business [Infographic]
- Online Tools for Creating Quality Content
- Data - numbers don't lie
- Content Optimization Ideas: An Insight
- [+] Apr (37)
- Online Marketing on a Shoe-String Budget
- Why Guest Blogging Is Essential For Inbound Marketers
- 7 Rules for Creating Trustworthy Content
- 4 Strategies to Maximize Your YouTube Marketing Results
- 3 areas of Marketing you should focus on
- Why YouTube Is a Powerful Social Media Marketing Tool
- Content Marketing Myths
- Data-driven Marketing - Power your way ahead!
- Top 5 Benefits of Social Media Marketing
- KISS your way to Great Customer Engagement
- 4 Tips to Power Your Visual Storytelling on Facebook
- How to Rock Email Marketing
- Why You Shouldn’t Worry About Instagram’s Algorithm Changes
- Email Marketing is not Dead!
- A Guide to LinkedIn Marketing
- Great Customer Experiences
- 4 Tips to Improve the Conversion Rate of Your Landing Page
- The 12 Point Content Marketing Plan [Infographic]
- Why Targeted Traffic Is Important?
- The 12 Point Content Marketing Plan
- 3 Facebook Marketing Mistakes to be Avoided at Any Cost
- Creating Great Customer Experiences
- 4 Ways to Use Pinterest to Drive Traffic to Your Site
- 5 Tips to Write a Killer Tweet to Engage Your Audience
- 3 Rookie Social Media Marketing Mistakes
- Defining the Customer Experience
- 5 Key Metrics to Measure the Success of Your Paid Campaigns
- Effective Digital Marketing [Infographic]
- Content Marketing Made Simple: A Step-by-Step Guide
- Why must you Blog
- 5 Google Updates That Will Impact Your SEO
- Personas in Social Media
- Everything You Need To Know About Influencer Marketing- 2
- Everything You Need To Know About Influencer Marketing- 1
- Why isn't your content shared!
- The Audience and your Content
- 9 Foolproof Ways to Increase Your Instagram Followers
- [+] Mar (51)
- The Marketer’s problem with Personalization
- How Google’s New Ad Layout Will Affect Your Business
- Instagram Vs Pinterest : Which Is Better For Your Business?
- When a Western Brand wants to try Asia
- Why Do You Need Content Marketing [Infographic]
- Personalization is Tricky!
- Are Asian consumers turning away from mass brands?
- 4 Tips for Using Instagram for Business
- The dilemma of luxury brands in Asia
- 5 Marketing Trends That Banks Can’t Ignore
- Marketing on Snapchat
- How Canadian brands can build opportunities in Asia
- A Snapshot of Snapchat
- How to Use WhatsApp for Your Marketing Strategy- Vol. 2
- Manchester United seeks to build brand in Asia
- How to Use WhatsApp for Your Marketing Strategy- Vol. 1
- Google Killing off Flash Based Advertising
- Most e-commerce companies don't get marketing basics right
- Social Media and Customer Service
- Colgate-Palmolive Company Tapping Massive Growth in Asian Markets
- The stark truth about Dark Social
- How Mahindra Plans to become the Uber of Tractors
- Chinese companies hungry for global brands' cachet
- Digital Marketing Mistake 4
- 7 Free Ways To Increase Your Twitter Followers
- Ad blocking - who are the winners and losers?
- Digital Marketing Mistake 3
- Chinese tourists buy Uniqlo, Coach plus makeup, vitamins and milk powder
- Apple Marketing Strategy Analysis
- Digital Marketing Mistake - 2
- Asia CPG brands must step up in digital
- Brands switch ads to online in Asia
- Digital Marketing Mistakes - 1
- Singapore Airlines CEO on Its Multi-Brand Strategy for Winning in Asia
- Digital Marketing Ideas That Will Dominate In 2016- Part 2
- Digital Marketing Tips That Will Dominate In 2016- Part 1
- The Omni-Channel Experience
- 10 content marketing trends to watch this year - Mumbrella Asia
- Malaysia's 'Maxis SOS Network' a Lifeline for Flood Victims - Branding in Asia Magazine
- Analytics and Digital Marketing
- What is Inbound Marketing and Why is it Important?
- Mobile Marketing Mayhem
- Virtual Reality and Digital Marketing
- Social Media and Customer Issues
- Multiple brands or stand-alone ones?
- Location based marketing
- Are brands increasingly guilty of vanity marketing?
- Digital Marketing that Works
- Email Marketing
- Why Tobacco Does Not Need Marketing to Sell
- Content Marketing
- [+] Feb (29)
- Is online placing India’s car showrooms on death row?
- Mobile Marketing
- Social Media and Digital Marketing
- Should marketers take Facebook Reactions seriously?
- Analytics and Marketing Automation Tools
- Why a new FMCG brand is going to need marketing muscle
- Marketing Automation – an Important Aspect of Digital Marketing
- Going Digital - Have a Plan
- Marketing implications of Apple’s decision to take on the FBI
- The Interpretation of Data
- Why do you need Content Marketing?
- How to Boost Your Business through Local SEO - Vol. 2
- Why marketing bottled water has ethical pitfalls
- An Introduction to Content Marketing
- How to Boost Your Business through Local SEO - Vol. 1
- Coalesce Communication to address Customer Contact Fatigue
- The Reality that is Customer Contact Fatigue
- Know your Customer
- Why Mercedes' Khushnuma video doesn't quite click
- Some Digital Trends at the start of 2016
- Communicating and Rendering
- Marketing and Videos
- Videos that Put People Off
- How clever marketing enabled Volkswagen to bounce back
- Social Media Marketing 101
- Super Bowl Is Still The Best Marketing Showcase There Is
- Skore condoms fail to score
- Analytics plus Data equals Magic
- Who will mourn the death of the advertising agency?
- [+] Jan (31)
- Banks and Data - potential for greatness!
- Why Banks are not great at Social Media
- More on Banks and Social Media
- Adidas and sponsorship - when marketing takes a difficult call
- The Disconnect in Connected Devices
- Top SEO Trends to Look For In 2016
- The Marketing Wars - Creativity Vs. Data
- How to Make Native Advertising Work
- Warm and fuzzy – Banks and Social Media
- Banks can get more from Credit Card Customers
- Why ANZ's brand campaign seems off-target
- How to Make the Most of Your PPC Campaigns
- Maximizing Value from Credit Card Customers
- Banks and Social Media
- Singapore has a Talking ATM
- A Dummies' Guide to Pay-Per-Click Marketing
- M is the new dimension in Marketing!
- A brand campaign that misses the target
- Technology and the Banking Industry
- Why Ad Blocking Needs Some Serious Thought
- Connected Devices - Every Move You Make ...
- Why The New Equinox Ad Campaign Makes For Great Branding
- Banks Maximise Value from Existing Customers
- How to Reduce the Bounce Rate of Your Website
- Why Twitter's advertising is way off the mark
- The Barbie and the Internet of Things
- Digging deeper into Event based marketing
- Why Does Asia Lag The US In Content?
- More about Event Based Marketing
- Why Tomorrow's CMO Will Be A Virtual CMO... Almost
- An Introduction to Event Based Marketing
- [+] 2015 (41)
- [+] Dec (23)
- 3 Reasons To Be On Social Media... And 6 More Not To Over-do It
- Why E-Mail Marketing Is As Relevant As Ever
- Retention Strategies in Retail Banks
- A selection of the best content marketing resources
- Banks and Technology
- How CMOs need to adapt to change
- Why Content Marketing Is Every CMO's priority
- Banks and Banking - New Trends
- Why Traditional CMOs Need To Emerge As Digital Natives
- Banks go Digital
- Digital Banking - the New Now
- How to Create Landing Pages That Convert
- Campaign Management for Retailers - Benefits
- Top 8 Keyword Placement Tips For Search Engine Rankings
- Campaign Management - the Basics
- Marketing by Retailers
- Retailers and Customer Data
- Personalization in Retail
- What are you doing with data?
- Let your martech investment not turn into a white elephant
- Content is in
- The Rise of Digital Assistants
- Word of Mouth Marketing
- [+] Nov (14)
- ASO _ Finding the Needle in the Haystack
- Make and Market a Mobile App
- Going mobile? Go responsive!
- Adapt or Die - Mobile Optimization is Key!
- Going back to the basics – get a Website
- Wine makes profit – and how! A Case Study
- Marketing with Beacons
- The Beacon Beckons!
- Marketing with a purpose
- Analytics Transforms a Telecom Company – A Case Study
- Customer Data and Telcos
- It's called a marketing journey, but does it have an end?
- Big Data is a big deal
- Why martech purchase decisions get delayed
- [+] Oct (3)
- [+] Apr (1)
- [+] Dec (23)
- [+] 2014 (3)
- [+] 2013 (95)
- [+] Dec (5)
- [+] Nov (3)
- [+] Oct (7)
- From internet marketing to the Internet of Things - Part 2
- Beyond fancy analytics software or vendors:Xerago delivers
- From email marketing to foolproof lead nurturing
- Why effective lead nurturing is more than email marketing
- Mobile Marketing: What not to do
- Are these UX errors thwarting your best efforts?
- Beyond digital marketing: Wake up to omni-channel marketing Part 2
- [+] Sep (6)
- Is your marketing driven by purpose?
- Brands, meet your customers: Online branding and engagement
- Why context in digital marketing is non-negotiable
- One-to-one marketing and personalized communication Part 2
- One-to-one marketing and personalized communication
- A social media marketing roadmap for bankers
- [+] Aug (12)
- Marketing analytics and the intrigue of behavioral marketing
- SoLoMo - Going beyond social media marketing
- Why buyer personas are not the same as customer profiling
- Fourteen reasons why digital marketing campaigns don't go viral - Part 2
- Fourteen reasons why digital marketing campaigns don't go viral
- Social media marketing: Can banks go social?
- Why your brand needs to wake up to omni-channel marketing
- Improving Customer Satisfaction for a leading Automobile Manufacturer - cont.
- Improving Customer Satisfaction for a leading Automobile Manufacturer
- Get personal to boost your digital marketing efforts
- From internet marketing to the Internet of Things
- Mobile marketing: Can mobile devices alter consumer behavior?
- [+] Jul (5)
- [+] Jun (6)
- Beyond social media marketing: adopt social selling
- Beyond social media marketing: Should your sales team go social?
- Don’t just think digital marketing, think experiential marketing
- Why Customer Experience Management trumps Customer Relationship Management
- Have you got your branding right? Part 2
- Customer Value Maximization solves retail challenges
- [+] May (8)
- Have you got your branding right?
- Mobile marketing: Focus on behaviors, not devices
- Is Customer Value Maximization the panacea to Retailers’ Woes?
- Location-based advertising: Does your mobile marketing strategy need it?
- Social Listening Strategy Checklist
- Retail marketing: The showrooming nightmare
- Is your Brand overworked and underutilized?
- Social Listening: Does Your Organization Need It?
- [+] Apr (10)
- Why your Agency needs go beyond the Big Idea creative?
- Big Data - A Weapon, Not A Superhero
- Building trust in your websites
- Smart Device Doesn’t Equal Smart Marketing
- B2B Content Marketing - Not a Walk in the Park Part 3
- B2B Content Marketing - Not a Walk in the Park Part 2
- B2B Content Marketing - Not a Walk in the Park (Part 1)
- Web forms for lead generation: Worth the effort?
- Responsive Design Testing
- Volume Testing
- [+] Mar (12)
- The UX flaw behind Google Reader's Death
- Why creativity and great user experience are inseparable
- Advertorial: The Nemesis of Content Marketing
- Digital marketing: The rise of touch screens and leap motion
- No Shortcuts in Marketing
- Ecommerce strategy: deepening customer engagement in 6 weeks!
- e-tail:3 big benefits that drive Luxury retail marketing
- Towards Customer Satisfaction Part 3: Resolving CSAT Challenges for Airlines (concl)
- Towards Customer Satisfaction Part 2: Resolving CSAT Challenges for Airlines
- CRM:-Why Bank marketers are running south looking for sunrise?
- How 'No frills' operators can head north with a smarter perspective
- Why 'No frills' operators' indulge in the costly cost obsession
- [+] Feb (9)
- Aviation:Soar away with the 'low frills' model
- Why real-time marketing failed on the red carpet
- Why Corporate Bankers ignore User Experience
- What NOT to do as a CMO
- Why Agile Marketing should become every marketer’s priority
- How customer satisfaction drives CRM
- Why Marketing needs a change - Part II
- Why Marketing needs a change - Part I
- Super Bowl XLVII, Social Media and Sassy Real-time Marketing
- [+] Jan (12)
- Back to the basics
- How may we help you?
- Why great campaigns need more than creatives
- The anatomy of a great viral campaign
- A 4-point CMO test to find out if you really need Big Data solution
- Why marketers need to go big with Big Data
- Stay current with Digital Advertising
- What marketers can learn from their grandmas
- Digital Marketing:Now and The Road Ahead
- Why Marketing RoI requires more than creativity
- 2013: Why CMOs needn't change
- A 3-portion marketing success recipe
- [+] 2012 (45)
- [+] Dec (1)
- [+] Nov (3)
- [+] Oct (8)
- [+] Sep (5)
- [+] Aug (5)
- [+] Jul (9)
- Optimizing your portal in 6 steps
- Are you obsessed with data?
- Why marketers need inbound marketing
- Exploring the vast terrain of Digital Analytics
- Digital analytics and one view
- Cracking the social media formula - Intel
- Social media marketing engagement - Goal or a result?
- Analyzing Digital Analytics: Dissecting Data Streams
- A 6-point test for a powerful campaign
- [+] Jun (6)
- [+] Apr (1)
- [+] Mar (3)
- [+] Feb (1)
- [+] Jan (3)
- [+] 2011 (2)