IBM Unica Enterprise Marketing Management Suite

Marketing today involves juggling multiple tasks at once. IBM Unica Enterprise Marketing Management tools helps maximize results from multiple activities The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing and related organizations. IBM Unica EMM suite helps facilitate More powerful real-time, decision-making capabilities…

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Unica campaign management: Concepts


Managing campaigns is not an easy task. However, with tools like Unica Campaign it can be optimized for maximum results. Managing campaigns using an Enterprise Marketing Management tool like Unica Campaign can be accomplished in many ways across a multitude of domains each of which has its own nuances. However we can generalize the processes…

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