Archive for 2012
The eternal fight – Your kirana store vs Supermarket
With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive. The Arrival of big retailers has no doubt had an effect on the Kirana Stores – a place where most of the buying used to happen until the early 2000s. In place of 5 kirana stores that…
Read MoreIBM Unica Enterprise Marketing Management Suite
Marketing today involves juggling multiple tasks at once. IBM Unica Enterprise Marketing Management tools helps maximize results from multiple activities The IBM Enterprise Marketing Management (EMM) Suite is an end-to-end, integrated set of capabilities designed exclusively for the needs of marketing and related organizations. IBM Unica EMM suite helps facilitate More powerful real-time, decision-making capabilities…
Read MoreUnica campaign management: Concepts
Managing campaigns is not an easy task. However, with tools like Unica Campaign it can be optimized for maximum results. Managing campaigns using an Enterprise Marketing Management tool like Unica Campaign can be accomplished in many ways across a multitude of domains each of which has its own nuances. However we can generalize the processes…
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