Yearly Archives: 2012

Digital marketing is beginning to benefit every industry including healthcare. Here’s how healthcare establishments are adopting it with success.

In the absence of effective campaign management solutions, businesses suffer without a clear direction in which way it’s headed. This post makes a case for robust campaign management.

Financial services marketing strategies today require marketers to go beyond targeting the usual segments to discover new untapped groups. Here’s how some banks are exploring the unexplored.

When marketers marry audience interests with social media marketing, the result is a heady mix of high brand engagement and recall.

Social media marketing is evolving every day to capture the fancy of audiences. This post examines why the latest storm of visual social media appeals to target audiences.

With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive.

Though the banking sector has been performing well year after year, are they meeting the expectations of their audience? Read on for insights from a Xerago survey.

Brands make tall promises to audiences in their advertisements. But how much of it are they actually delivering? Find out in this Xerago survey.

While advertisements mainly aim to establish and heighten brand recall, understanding the psychology of consumers gives them a greater chance of success. Read on to know more.

Brands who don’t pay attention to feedback and complaints miss out on more opportunities than they realize. Read on to know what Xerago found in a survey.