Marketing Analytics

A truly omni-channel customer experience

A truly omni-channel customer experience

Picture this – a man wakes up. He quickly checks for messages on Social Media on his phone. He glances at the headlines on his tablet as he sits down to breakfast – reads a bit more on his commute…

Technology for Marketers

Cognitive Marketing – What Does This Mean To Your Business?

Cognitive Marketing – What Does This Mean To Your Business?

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Lessons from Big Automobile Brands on Social Media

5 minutes Read

10 November, 2016

Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons why Social Media is important to Automobile companies- It is…

Lessons from Big Automobile Brands on Social Media

External Application integration – SIEBEL

3 minutes Read

3 October, 2016

    It is not easy to get two disparate systems to talk to each other. They are different in many ways – they are built differently. They are meant to do different things. And they speak different languages, for…

External Application integration – SIEBEL

Extending IBM Campaign to deliver value – Innovation in Marketing

3 minutes Read

27 September, 2016

The background: One of our customers is a leader in their category of Online matrimony services. We had partnered with them earlier for their Digital Transformation journey as a result of which we came up with several innovations – one…

Extending IBM Campaign to deliver value – Innovation in Marketing

Real Time Marketing: A Double Edged Sword

4 minutes Read

23 September, 2016

On September 20, 2016 Donald Trump Jr. tweeted a photo with the below text: ‘If I had a bowl of Skittles and I told you just three would kill you. Would you take a handful? That’s our Syrian refugee problem’….

Real Time Marketing: A Double Edged Sword

Why Omnichannel Communication

3 minutes Read

22 September, 2016

We know that all businesses communicate with their customers – they pull out all the stops and do whatever it is that they can to sell their products or services. What ends up happening is that customers get a ton…

Why Omnichannel Communication

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

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