Customer Cloud, Marketing Analytics & Technologies

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Indicators of Digital Marketing Transformation [Complete Guide]

Digital Marketing is a vast function involving both paid and organic efforts. Organic efforts pay high returns with little investment. Paid efforts deliver quick returns but at a price. While each has its merits, this article studies them closely to see if they need transformation. Paid Efforts #1 – Campaigns are media-centric not audience-focused How…

Should brands ditch Facebook ads as part of a privacy transformation?

When it comes to online advertising, data is everything. So let’s look at some: More than 230 million Americans are active on Facebook. They make up a substantial slice of the $189bn global mobile marketing industry. Facebook ads drive 32 billion calls per year to American businesses. 26% of users who click a Facebook ad…

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Measuring Marketing Transformation – Part 1

Next to supply chain, marketing is most affected due to the pandemic. Initially, marketers played their cards close to their chests, expecting the pandemic to be a short term thing. But once they realized that it was here to stay for a while, most of them, including the ones who were digitally naïve, were forced…

Measuring Marketing Transformation – Part 1
CMO Manifesto, Marketing Transformation
January 19, 2022
Next to supply chain, marketing is most affected due to the pandemic. Initially, marketers played their cards close to their chests, expecting the […]
Popular Web Analytics Solutions used by Web Analytics Agencies
CMO Manifesto
November 16, 2021
When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms […]
Web Analytics Agency
Analytics, Data and Digital Analytics, Digital Presence Management, Marketing Transformation
November 12, 2021
Web Analytics is a technique used for the collection, measurement, analysis and reporting of the data concerning the use of websites and web applications. […]
Catering to the Homebody Economy – the End of Retail as we know it (6 minute read)
CMO Manifesto, Marketing, Retail
August 23, 2021
Some of us are aware that the US Retail industry had been going through a huge upheaval even before the Covid-19 pandemic set in. In fact, As early […]
Total Experience – Why must Brands care?
CMO Manifesto
June 18, 2021
In October 2020, Gartner released its Top Strategic Technology trends for 2021. Of particular interest to us was the mention of Total Experience. So […]

Indicators of Digital Marketing Transformation [Complete Guide]

Should brands ditch Facebook ads as part of a privacy transformation?

Measuring Marketing Transformation – Part 1

9 Indicators of Digital Analytics Transformation

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Digital & Data Analytics

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Digital Marketing

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