Customer Cloud, Marketing Analytics & Technologies - Xerago Blog

Why Marketers Should Upgrade to IBM Campaign V10.0
Analytics, Marketing, Technology
October 20, 2016
In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast […]
5+ Ways Banks Can Retain Customers
Analytics, Banking, Brand
June 23, 2016
Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is that […]
Retention Strategies In Retail Banks
Analytics, Banking, Brand, Enablers, Insights
December 29, 2015
The story goes that a study suggested that bank customers who turned right into parking spots in a certain bank’s parking lot had a 7% higher […]
The eternal fight – Your kirana store vs Supermarket
Insights, Retail
October 31, 2012
With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive. […]
IBM Unica Enterprise Marketing Management Suite
Analytics
April 1, 2012
Marketing today involves juggling multiple tasks at once. IBM Unica Enterprise Marketing Management tools helps maximize results from multiple […]