Customer Cloud, Marketing Analytics & Technologies

8 Best Practices to speed up your Salesforce Journey Builder

Introduction As a mid-market or enterprise brand using Salesforce Marketing Cloud, you must already be running a number of journeys. Some simple, like a single channel birthday journey. Some moderate, like a welcome journey across multiple channels. Some complex journeys like cart abandonment and cross-sell journeys. When you started creating the journeys, you must have seen the journeys getting…

Push Notifications – Crush them with these 14 best practices

Introduction Push notifications are a great way to reach your customers. A push notification is a message sent to target customers urging them to act as intended by the sender, on an app or website. As an enterprise brand, push notifications should definitely be part of your Omni-channel marketing campaigns. As compared to other marketing…

13 lifecycle campaigns every enterprise marketer should run

The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an enterprise brand, your work has just started. What comes next is what makes-or-breaks your marketing ROI. Most marketers focus on the initial stages of a customer’s journey leading up to purchase. The AIDA –…

13 lifecycle campaigns every enterprise marketer should run
Campaign Management, CMO Manifesto
August 24, 2022
The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just […]
Popular Web Analytics Solutions used by Web Analytics Agencies
CMO Manifesto
November 16, 2021
When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms […]
Small Page-Optimization Tweaks improves Traffic (8 minute read)
CMO Manifesto
June 11, 2021
The Rub-el-Hizb, known as the Islamic star, forms the cross-section of what was the world’s tallest towers till 2004. Since 2005, that honor […]
Why you should Fix your Customer Journey – just Small Tweaks will bring Big Results (5 minute read)
CMO Manifesto
June 11, 2021
*names have been changed for privacy reasons The next part of our series is a very interesting story on how small tweaks can actually bring you big […]
We Increased CTA Clicks with just 2 Small Tweaks – here is how (4 minute read)
CMO Manifesto
June 11, 2021
Often considered the strongest in Asia, this Singaporean Bank pushes the envelope on their Digital-first approach. Partnering with this bank, we have […]