Customer Cloud, Marketing Analytics & Technologies

10 Indicators of campaign management transformation. Part 2 of 2. [Checklist + Guide]
Campaign Management, CMO Manifesto, Marketing Center of Excellence, Marketing Transformation
February 9, 2021
In part 1 of this series, we talked about aspects of marketing automation / campaign management that you may have to consider transforming, in order […]
Why Marketers Should Upgrade to IBM Campaign V10.0
Analytics, Marketing, Technology
October 20, 2016
In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a […]
5+ Ways Banks Can Retain Customers
Analytics, Banking, Brand
June 23, 2016
Banking is a highly competitive industry – banks compete with each other, with non-banks and other financial institutions as well. The thing is […]
Retention Strategies In Retail Banks
Analytics, Banking, Brand, Enablers, Insights
December 29, 2015
The story goes that a study suggested that bank customers who turned right into parking spots in a certain bank’s parking lot had a 7% higher […]
The eternal fight – Your kirana store vs Supermarket
Insights, Retail
October 31, 2012
With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive. […]

Marketing transformation – What it is and when do you need it?