Xerago

Marketing Analytics

Why Marketers Should Upgrade to IBM Campaign V 10.0

Why Marketers Should Upgrade to IBM Campaign V 10.0

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Technology for Marketers

Cognitive Marketing – What Does This Mean To Your Business?

Cognitive Marketing – What Does This Mean To Your Business?

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Lessons from Big Automobile Brands on Social Media

Estimated reading time: 5 minutes

17 April, 2018

Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons Why Social Media is Important to Automobile Companies It is…

Lessons from Big Automobile Brands on Social Media

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

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