![Top 9 Branding Mistakes That You Should Avoid [Infographic]](http://www.xerago.com/blog/wp-content/uploads/2016/10/Top-9-Branding-Mistakes-That-You-Should-Avoid-preview.jpg)
Picture this – a man wakes up. He quickly checks for messages on Social Media on his phone. He glances at the headlines on his tablet as he sits down to breakfast – reads a bit more on his commute…
With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….
Estimated reading time: 5 minutes
Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons Why Social Media is Important to Automobile Companies It is…
Estimated reading time: 2 minutes
Hello folks, Hope you had a good week and also took some time off to read about our innovation in marketing series – 2 where we spoke about our initial struggle (and happy ending) on integration with IBM Campaign and…
Estimated reading time: 3 minutes
It is not easy to get two disparate systems to talk to each other. They are different in many ways – they are built differently. They are meant to do different things. And they speak different languages, for…
Estimated reading time: 3 minutes
In the previous post, we read about our experience with configuring IBM Campaign to help in a Lead distribution and routing program, which was a deviation from what IBM Campaign is typically used for. This week, let us look at…
![Mobile Marketing in 2016: 7 Trends to Watch Out For [Infographic]](http://www.xerago.com/blog/wp-content/uploads/2016/09/Mobile-marketing-preview-850x539.jpg)
Estimated reading time: 3 minutes
The background: One of our customers is a leader in their category of Online matrimony services. We had partnered with them earlier for their Digital Transformation journey as a result of which we came up with several innovations – one…
Estimated reading time: 4 minutes
On September 20, 2016 Donald Trump Jr. tweeted a photo with the below text: ‘If I had a bowl of Skittles and I told you just three would kill you. Would you take a handful? That’s our Syrian refugee problem’….
Estimated reading time: 3 minutes
We know that all businesses communicate with their customers – they pull out all the stops and do whatever it is that they can to sell their products or services. What ends up happening is that customers get a ton…
![Event Marketing on Social Media [Infographic]](http://www.xerago.com/blog/wp-content/uploads/2016/09/Event-Marketing-on-Social-Media-preview.jpg)
