Times change. Customers evolve. And their expectations alter. Marketing re-invents itself to keep pace with all these changes. In this section, we will bring you a series of articles that showcase various aspects of marketing, significant trends, and interesting subjects that we know will pique your fancy and more importantly, be useful for you as…

Introduction $7 Billion from One Small Tweak – A True Story! (3 minute read) Ole Kirk was a worried but determined man. A fire had destroyed his furniture factory completely. Yet here he was, building a bigger factory and seeing it as an opportunity. Tragedy struck again, this time, in the form of the Great…

Introduction Big Challenges Call for Big Solutions – an Introduction (3 minute read) Brothers Richard and Maurice were handymen and set movers at Motion-Picture studios. When their father opened a food stand at Monrovia, California, they pitched in and helped sell hamburgers, potato chips, coffee, soft drinks, and apple pie. With a view to increase…