In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…
With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….
Estimated reading time: 4 minutes
Queue Management Working with pre-defined SLAs, all tasks must be prioritized on a first-in-first-out basis, based on business requirements and pressure. Any urgent requests can be included, when necessary. While this sounds like a matter of common sense, not having…
Estimated reading time: 2 minutes
As for everything else, the success of the Marketing Centre of Excellence depends on sound processes and protocols being set in place. Contents1 Service Level Agreements (SLA)2 Delivery Model3 Capacity Planning4 Capacity Resizing5 Escalation Matrix6 Approval Tracking7 Interaction Model8 Roles…
Estimated reading time: 2 minutes
The success of a Marketing Centre of Excellence depends on careful monitoring and tracking to spot speedbumps or issues that might crop up so they can be addressed instantly. Regular cadences and meetings between stakeholders should mandatorily be a part…
Estimated reading time: 5 minutes
We live in times where marketers need to create specific marketing communication pieces for various channels and where customers demand personalized experiences, every single time, no matter what channel they are on! This makes it very difficult for marketers who…
Estimated reading time: 2 minutes
Marketing has changed a lot in the last few years. I know this sounds clichéd. But I promise this article isn’t. Unlike a few years ago, it’s no longer enough for marketers to come up with some amazingly creative communication…
Estimated reading time: 5 minutes
Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons Why Social Media is Important to Automobile Companies It is…
Estimated reading time: 4 minutes
With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive.
