Marketing Analytics

Why Marketers Should Upgrade to IBM Campaign V 10.0

Why Marketers Should Upgrade to IBM Campaign V 10.0

In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…

Technology for Marketers

Cognitive Marketing – What Does This Mean To Your Business?

Cognitive Marketing – What Does This Mean To Your Business?

With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….

Managing a Marketing Centre of Excellence (Essential Factors) 2020

Estimated reading time: 4 minutes

23 October, 2020

Queue Management Working with pre-defined SLAs, all tasks must be prioritized on a first-in-first-out basis, based on business requirements and pressure. Any urgent requests can be included, when necessary. While this sounds like a matter of common sense, not having…

Managing a Marketing Centre of Excellence (Essential Factors) 2020

Marketing Centre of Excellence – (Process & Protocols) 2020

Estimated reading time: 2 minutes

23 October, 2020

As for everything else, the success of the Marketing Centre of Excellence depends on sound processes and protocols being set in place. Contents1 Service Level Agreements (SLA)2 Delivery Model3 Capacity Planning4 Capacity Resizing5 Escalation Matrix6 Approval Tracking7 Interaction Model8 Roles…

Marketing Centre of Excellence – (Process & Protocols) 2020

Business Enablers: Marketing Centers Of Excellence (CoE) 2020

Estimated reading time: 5 minutes

22 October, 2020

We live in times where marketers need to create specific marketing communication pieces for various channels and where customers demand personalized experiences, every single time, no matter what channel they are on! This makes it very difficult for marketers who…

Business Enablers: Marketing Centers Of Excellence (CoE) 2020

Lessons from Big Automobile Brands on Social Media

Estimated reading time: 5 minutes

17 April, 2018

Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons Why Social Media is Important to Automobile Companies It is…

Lessons from Big Automobile Brands on Social Media

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

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