In today’s digital age, engaging with a customer at the point of his need, at the right time and at the right place is the differentiator on a vast playing field where there are hundreds of players selling similar products…
With all the developments that have been taking place in the marketing space in the past decade, the conventional ‘in-your-face’ marketing no longer works. A smart marketing professional understands the link between a consumer’s material desires and his response patterns….
Estimated reading time: 5 minutes
Social Media has been recognized by businesses as one of the many ways to engage meaningfully with customers. The automobile industry is not an exception to this. There are several reasons Why Social Media is Important to Automobile Companies It is…
Estimated reading time: 4 minutes
With the arrival of supermarkets, kirana stores have been taking a hit. Here’s how kirana stores can survive.
