Customer Cloud, Marketing Analytics & Technologies

Xerago Powers CII TechNext – Future of Web 3.0 – Asia’s Biggest Web 3.0 Event

For more than 125 years, the Confederation of Indian Industry (CII) has been engaged in revolutionizing India’s development journey. As part of its transformational initiatives, the CII holds several prestigious events and conferences globally. This year, the CII Southern Zone of CII TechNext hosted a first-of-its-kind event in Chennai focused exclusively on demystifying Web 3.0…

The Definitive Guide to implement the Enterprise Campaign Management platform

The 2023 Comprehensive Guide to set up a Campaign Management function. Introduction Why don’t enterprise brand marketing campaigns on Google and Facebook automatically boost your sales? Especially if you are not selling generic candy. But selling products and services that are “considered” or “researched” purchases, like financial services or a car. Because campaigns run on…

Managing your digital presence to achieve marketing success – The ultimate guide

This is the ultimate guide to manage your digital presence to achieve marketing success. What the heck is a digital presence? Isn’t it a website? Nope. Your digital presence encompasses all the content, communication, and interactions related to your brand across all of your branded, unbranded, mobile, social, and third-party properties. Your website is usually…

Xerago Powers CII TechNext – Future of Web 3.0 – Asia’s Biggest Web 3.0 Event
CMO Manifesto
December 19, 2022
For more than 125 years, the Confederation of Indian Industry (CII) has been engaged in revolutionizing India’s development journey. As part of […]
13 lifecycle campaigns every enterprise marketer should run
Campaign Management, CMO Manifesto
August 24, 2022
The prospects that you coveted and nurtured have finally made a purchase. They are customers now! But don’t do the jig just yet. As an […]
Popular Web Analytics Solutions used by Web Analytics Agencies
CMO Manifesto
November 16, 2021
When it comes to the kind of platforms Web analytics agencies use, broadly speaking, there are two types – standalone web analytics platforms […]
Small Page-Optimization Tweaks improves Traffic (8 minute read)
CMO Manifesto
June 11, 2021
The Rub-el-Hizb, known as the Islamic star, forms the cross-section of what was the world’s tallest towers till 2004. Since 2005, that honor […]
Why you should Fix your Customer Journey – just Small Tweaks will bring Big Results (5 minute read)
CMO Manifesto
June 11, 2021
*names have been changed for privacy reasons The next part of our series is a very interesting story on how small tweaks can actually bring you big […]