BHARAT MATRIMONY LEAD / DOMAIN DISTRIBUTION

CAMPAIGN NAME :

Lead Distribution

OBJECTIVE:

  • Increase the number of Leads
  • Automate the Campaign and increase the number of leads
  • Ensure all call centre people are distributed with equal number of calls

MARKETING STRATEGY:

  • Data refresh happens on regular basis ( 3 Times day)
  • Common Marketing Strategy is created such a way that it will be used for all the campaigns the client can create.
  • Effective way to handle TSE based on the Language selection
  • Optimized the campaign to execute in less time with no human intervention

EFFECTIVENESS:

  • 22%+ increase in generating the Lead
  • Able to execute More campaigns, since data was available on specific time

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