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Day

September 29, 2020
DELIVERING PERSONALIZATION TO MATRIMONY.COM'S SUBSCRIBERS WITH ENTERPRISE MARKETING PLATFORMS Case Summary Goal Provide personalized experiences to portal subscribers People Deployed Business Analyst, Functional Consultant, Technical Consultant, Campaign Managers, Quality Analysts, Database Architect, Software Engineers Processes Deployed Campaign Briefing Process, Campaign Design Process, Segmentation Process, Task Handover Process, Contact Policy Setup, SystemSystem Handoff Process, System-Human Handoff...
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MAXIMIZING CAMPAIGN VELOCITY FOR STARHUB Case Summary Goal Increase marketing velocity People Deployed Business Analyst, Functional Consultants, Campaign Managers, Campaign Operations Manager, Quality Analysts Processes Deployed Campaign Briefing Process, Campaign Design Process, Campaign Validation Process, Hand-off Process, Reporting Process Technologies Used IBM Campaign Analytics Used - Background StarHub is Singapore's fully-integrated info-communications company, offering a...
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406% INCREASE IN AVERAGE BOOKINGS ON A 3-DAY CAMPAIGN FOR FOREIGN BANK IN PHILIPPINES Case Summary Goal Generate leads through digital marketing campaign People Deployed Business Analyst, Digital Marketing Executive, Copywriter, Visual Designer, UI Developer, Content Management Executive, Quality Analysts Processes Deployed Media planning process, Brand Guideline Evaluation Process, Form Development Process, Technologies Used Facebook...
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DROVE ACQUISITION OF 117.5K NEW USERS FOR HUNGRY GO WHERE IN 30 DAYS Case Summary Goal Drive organic traffic People Deployed Business Analyst, SEO Analyst, Content Writer, Copywriter, Content Management Executive, Quality Analysts Processes Deployed User Intent Identification Process, Keyword Mapping Process, Link Wheel Process and Portal SEO Audit Process Technologies Used SEM Rush, Ahrefs...
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ARRESTING POLICY PURCHASE DROP-OFF WITH ASSISTED APPROACH FOR ROYAL SUNDARAM Case Summary Goal Influence policy purchase process and drive online policy purchase People Deployed Business Analyst, Functional Consultant, UI Developer, Software Developer, Content Management Executive, Quality Analysts, Contact Centre Agents Processes Deployed User Experience Process, Form Tracking Process, System-Human Handoff Process, Tracking Policy Setup Technologies...
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445% INCREASE IN PAGE VIEWS FOR A MIDDLE EAST BANK IN 90 DAYS Case Summary Goal Start actively generating organic traffic People Deployed Business Analyst, SEO Analyst, Content Writer, Copywriter, Content Management Executive, Quality Analysts Processes Deployed User Intent Identification Process, Keyword Mapping Process, Link Wheel Process and Portal SEO Audit Process Technologies Used Drupal,...
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BOOSTING DIGITAL PRESENCE COMMERCIAL BANK Case Summary Goal Renew the existing digital portal to remove inconsistency and align with brand guidelines People Deployed Project Manager, Business Analyst, UX Designers, UI Developers, Software Developer, Content Management Executive, Quality Analysts, Functional Consultants Processes Deployed User Centred Design Process, Brand Guidelines Evaluation Process, Tracking Code Customization Process, Tagging...
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