Even in traditional media such as Television, Press and Print, where the media is fully within your control, where your reach is limited only by your budgets, branding is still a challenge. Creating and sustaining a brand is still one of the most challenging assignments for a marketing manager.
When it comes to online and mobile channels, the challenges are much greater.
With interactivity added to the conversation, how do you go about building your brand online? Should your portal be a replica of your press communication, or your television commercial? Should you go in for a Youtube-like video led communication platform or should you write strong headlines and content to make your portal effective?
You have a detailed brand manual for rendering your logo and your communication elements on various media. But how does it render on your website? How does it render on a small 468 X 60 px ad inventory?
Most advertising is designed to shout at people until they pay attention. Xerago believes in just starting a compelling conversation between a brand and its customer. Our branding practice, engages customers on their terms, where they hang out. Encourage them to share and then measure whether that conversation made the brand, the publisher and the customer happy!
Whether you are an emerging corporation or a Fortune 500 company, Xerago has the expertise to take your brand online. Regardless of whether you have an existing brand presence online, or wish to start the journey now, you cannot find a more committed and experienced partner to help you with your online branding strategy.
Acquisition and Optimization
When a campaign does not work, it has to be modified to perform better or removed altogether to be replaced by a more efficient one. Technology plays a vital role here in getting a competitive edge in attracting new business, and keeping existing customers happy and how your advertising budget is spent effectively. Even the most efficient person cannot get all the information needed and then process it quickly enough. Having been in the technology and analytics business for years, we can transform your marketing. We would set Key Performance Indicators keeping in mind your budget, target audience, reach/frequency, types of campaigns etc, and come up with a winning formula to make your entire marketing strategy work.
Xerago’s vast network across the space allows us to buy not just according to the plan but also get greater accountability for your marketing spends. Our concurrent optimization framework delivers beyond standard A/B or Multi-variate testing to lend the winning edge to your media.
When you have too many Media, Search Engine Marketing and Email campaigns running, an efficient way to manage this is imperative. Whether it is managing your Banner Ads, your Search and Display advertising, or your Email Campaign Operations, or whether it ranges from executing your media plans to media billing and reconciliation, we have it all covered. You come up with the concepts, plans and offers and we can manage the entire media operations for you.
Xerago operates in the objective domain. As far as possible, we try not to do work that is subjective in nature.
- Media planning is subjective. Media operations are not
- Creating a banner ad is subjective. Adapting a banner ad is not
We can execute the media plans (insertion orders, bid placements, dates, terms and positions for each media site, for each campaign, for each creative), resize and optimize the creatives and landing pages and upload the same to the right locations / tools, track and rotate creatives, and keep tabs on media efficiency and submit reports.
We help you work smarter, be more efficient and increase your returns on investments made and change the way your media is planned, purchased, measured, reported and optimized in a real-time, hyper-targeted, accountable, cross-media environment.
Xerago’s deep process and Technology expertise in managing Media Ops results in seamless Media flow. Leverage on X-Alt, Xerago’s suite of media management platform which allows you to effortlessly hook up-stream metrics / attribute mapping and downstream RO dissemination and recons.
Do you want to maximize the value from your marketing programs?
Go Customer Value Maximization