Given the large amounts of proprietary data that is gathered by enterprises as part of their transactions with customers, analytical models that process this data, can significantly improve the decisions and strategies made by the marketing and customer management departments.
Managing high volumes of data is often cost and resource-intensive. Data can be in various formats and can even be inconsistent. Sifting through all the raw data to find critical information about your customers, your business as a whole, your competition and your stakeholders can be a long-drawn out process. It calls for a team of steady, skilled and experienced processing specialists with the capability of handling simple processing projects to complex data processing projects.
Do you spend your time on storing and processing cumbersome data? Do you face challenges in managing costs and resources to drive insights from large volumes of data? Would you rather not make any large-scale technology or resource investments, but prefer to have someone with the right infrastructure already in place handle your large volumes of data?
Xerago has a highly skilled analytics team that has years of experience in scorecards, supporting campaign management, segmenting prospects or customers, data management, data cleanup and data processing for prospects databases, and collections files.
We helped with the Statistical Modelling for a Technology company in the UK for one of their new Product Innovations, resulting in clearer and more focussed strategies.
We helped a large bank monitor session data from users of its Website so that it can improve the online process of applying for a loan or opening an account and thereby reduce the number of inquiries to its call centres.
We helped a large logistics and transportation company to continuously monitor and analyse GPS, fuel, radio frequency and other sensor data from its fleet of more than 10,000 trucks.
What can we help you with? Talk to our Interactive Services Practice Leadership team.
Do you want to maximize the value from your marketing programs?
Go Customer Value Maximization