Customer Value Maximization
Customer value maximization is a high performance marketing framework that jump-starts your marketing programs to deliver the intended goals that marketers seek.
Marketing organizations invest heavily on Brand campaigns to create brand salience and Tactical campaigns to drive call to action, intending to succeed with marketing lifecycle, segment, or product line challenges.
However the actual outcomes fail to meet the marketer’s goal and produce
- Traffic To Website
- Conversations on social media
- Online video views
- 1-800 Calls
- Walk-ins to physical outlets
This is the stage, when your audience starts engaging with your brand, BUT is not yet committed, and when value can either be maximized, or destroyed.
Organizations that adopt Customer Value Maximization maximize value.
The rest wonder why their marketing investment is not quite producing the intended impact!
With a decade of helping Fortune 100 marketers succeed with their marketing programs, Xerago has evolved and perfected the Customer Value Maximization framework.
Beyond strategy, tacit execution and functional SLAs today’s Leaders need a framework that cuts across the siloed marketing ecosystem to manage today’s challenges and tommorow’s opportunities. The Customer Value Maximization framework helps you navigate the current terrain and deliver epic results from your marketing programs.
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Given below is the Customer Value Maximization engagement progression:
Through objective measures, a snapshot of your marketing effectiveness on many levels and dimensions is constructed and this helps us objectively demonstrate the effectiveness of your current marketing programs. The key activities within this stage are:
Xerago draws on deep experience across the globe to help banking institutions in every region address marketing challenges and navigate through the disruptive media and evolving competition landscape...