Customer Value Maximization
Customer value maximization is a high performance marketing framework that jump-starts your marketing programs to deliver the intended goals that marketers seek.
Marketing organizations invest heavily on Brand campaigns to create brand salience and Tactical campaigns to drive call to action, intending to succeed with marketing lifecycle, segment, or product line challenges.
However the actual outcomes fail to meet the marketer’s goal and produce
- Traffic To Website
- Conversations on social media
- Online video views
- 1-800 Calls
- Walk-ins to physical outlets
This is the stage, when your audience starts engaging with your brand, BUT is not yet committed, and when value can either be maximized, or destroyed.
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