Customer Management
Customer Intelligence

Xerago's Customer Intelligence practice derives insights about your customers out of your customer databases. The value is clearly felt especially when you employ knowledge discovery programs. From Profitability analysis to Customer Value Analysis, Customer Segmentation to Customer behaviour analysis and forecasting, Xerago offers the whole suite of Intelligence and Knowledge services that give you the customer insights to power your customer acquisition, retention and extension.

Database Planning
The starting point for any customer intelligence engagement is the database. Xerago understands the constraints faced by corporations in gathering, collating and maintaining databases of customers. To this end, Xerago can suitably adapt its skills to work on existing raw data while simultaneously creating systems and infrastructure to build the base in both quality and quantity terms.

Our engagements over the years have covered the following areas:
Database warehouse Implementation
Deduping and Data Integrity Validation
Data Enrichment, Enhancement and Population
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Data Analytics & Modeling
The core objective of this practice is to derive and leverage on specific insights in customer behaviour. Xerago applies this intelligence in retooling of existing product, communication and customer service design in highly targeted campaigns. The deliverables in these engagements are always tangible and measurable thus giving instant accountability for every rupee invested.

Our Data analytics engagements have covered the following areas:
Online Consumer Behaviour Analysis
Online Media Optimisation
Churning / Attrition Modeling
Response / Propensity Modeling
Customer Segmentation / Profiling

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