Customer Management
Customer Acquisition and Retention

Xerago’s Customer Acquisition business unit focuses on strategy development and implementation processes that address the core objective of corporations – acquiring new customers.

Fusing domain knowledge, experience and skills of people with homegrown systems and tools, Xerago delivers feasible, cost-effective solutions with clear accountability in terms of RoI.

Acquisition - Alternate Channels
Using alternative one-on-one digital channels, Xerago can go beyond conventional advertising and marketing by using response-oriented interactive communication planks to acquire audiences and customers.

Over the years, Xerago’s clients have engaged us in the following areas
One-on-One Marketing Consultancy
Digital Media Marketing (SMS, Email, Internet, Outbound Call)
Digital Media Planning and Buying
Affiliate Marketing
Online PR
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Online Channel Management
Your website can be your most potent, lowest-transaction-cost customer acquisition, retention and extension channel.

Xerago has extensive experience in maintaining large portals. Xerago understands the technology that goes into building large websites and the strategic thought processes that drive website dynamics.

Over the years, Xerago’s clients have engaged us in the following areas
Usability Research, Analysis & Consulting
Portal Management
Content Publishing and Management
Information Design
Portal and Wireless Integration
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Customer Acquisition Tool
Xerago has designed and developed various tools and process management systems and infrastructure that automate the customer acquisition operations thus nullifying the “pain points” in the system. Thus ensuring greater efficiency, faster responses and optimal acquisition costs.

Depending on the engagement requirements, Xerago has the development resources to build new tools or adapt existing systems. Preview of tools

Database Campaign Management
Xerago has the ability to match target customer profiles across corporations thus enabling it to create profitable alliances. These alliances allow for sharing of databases for widening the potential base of new customers prospects.

These databases serve as ideal audiences to promote customized co-branded offers. Xerago has on call the requisite skills sets in analytics, communication design and response management to deliver highly accountable, minimal wastage campaigns.

Over the years, Xerago has been engaged in the following areas:
Database identification, purchase and segmentation
Communication design, broadcast and tracking
Response Management
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