Marketing Analytics

Extending IBM Campaign to deliver value – Innovation in Marketing

Extending IBM Campaign to deliver value – Innovation in Marketing

The background: One of our customers is a leader in their category of Online matrimony services. We had partnered with them earlier for their Digital Transformation journey as a result of which we came up with several innovations – one…

Technology for Marketers

Real Time Marketing: A Double Edged Sword

Real Time Marketing: A Double Edged Sword

On September 20, 2016 Donald Trump Jr. tweeted a photo with the below text: ‘If I had a bowl of Skittles and I told you just three would kill you. Would you take a handful? That’s our Syrian refugee problem’….

Banking 2.0

4 minutes Read

7 September, 2016

Some things don’t change. Some things do. A bank takes in funds (deposits) and lends them to those who need it. They serve as intermediaries between depositors who have money and borrowers who need funds. Banks also help in moving…

Banking 2.0

Social Media and Mobile Marketing

2 minutes Read

26 August, 2016

When was the last time you got through an entire day without your smartphone? Unable to recollect such a scenario? Don’t worry. You aren’t the only one. Most people find it hard – if not impossible – to survive without…

Social Media and Mobile Marketing

Why Your Content Marketing on Social Media isn’t working!

3 minutes Read

24 August, 2016

Content on Social Media is meant to be shared. That is how content marketing works on this platform. It gives your brand more exposure – to different kinds of people – and increases your “value” in their eyes. But there…

Why Your Content Marketing on Social Media isn’t working!

Is your content marketing working?

4 minutes Read

23 August, 2016

Sometimes content marketing just doesn’t work! You try every trick in the book but have nothing to show at the end of the day! Very few likes! No comments and absolutely no shares! Is that you? Studies tell us that…

Is your content marketing working?

Content Marketing and why you need it!

4 minutes Read

22 August, 2016

Take a look at the “Share a Coke” campaign. Know what they did? They started off by finding the 150 most popular names in Australia and putting them on the sides of Coke bottles. The result was just staggering! Everyone…

Content Marketing and why you need it!

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

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