Marketing Analytics

The Key to awesome customer experiences

The Key to awesome customer experiences

We have only heard of horror stories of people when they travel – but stories from happy customers? Take a look at this one – the New York Times best-selling author Steven Levitt talks about how United Airlines turned him…

Technology for Marketers

Visuals in Social Media

Visuals in Social Media

It’s no secret that we’re all, by nature, instantly drawn towards visuals than verbal representations. In fact, according to psychologist James Bruner from the New York University, only 10% of what you hear is retained compared to 20% of what…

Social Media and Mobile Marketing

2 minutes Read

26 August, 2016

When was the last time you got through an entire day without your smartphone? Unable to recollect such a scenario? Don’t worry. You aren’t alone. Most people find it hard – if not impossible – to survive without their mobile…

Social Media and Mobile Marketing

Why Your Content Marketing on Social Media isn’t working!

3 minutes Read

24 August, 2016

Content on Social Media is meant to be shared. That is how content marketing works on this platform. It gives your brand more exposure – to different kinds of people – and increases your “value” in their eyes. But there…

Why Your Content Marketing on Social Media isn’t working!

Is your content marketing working?

4 minutes Read

23 August, 2016

Sometimes content marketing just doesn’t work! You try every trick in the book but have nothing to show at the end of the day! Very few likes! No comments and absolutely no shares! Is that you? Studies tell us that…

Is your content marketing working?

Content Marketing and why you need it!

4 minutes Read

22 August, 2016

Take a look at the “Share a Coke” campaign. Know what they did? They started off by finding the 150 most popular names in Australia and putting them on the sides of Coke bottles. The result was just staggering! Everyone…

Content Marketing and why you need it!

10 Branding Mistakes That You Should Avoid

3 minutes Read

19 August, 2016

What’s the first thing that comes to your mind when you think about great branding? If Adidas’ three stripes, Nike’s swoosh and Audi’s four ceiling rings come to your mind, you’re right on track. These are some of the most…

10 Branding Mistakes That You Should Avoid

How Behavioral Marketing Can Increase Your Sales

2 minutes Read

17 August, 2016

  Today, everything is personalized. Right from your choice of outfit to wealth management packages to your preferred coffee at Starbucks, every single thing is customized to your preferences. With all the development in the marketing arena, it has become…

How Behavioral Marketing Can Increase Your Sales

Offering Customer Service through Social Media

3 minutes Read

16 August, 2016

There was once a man in London who was lost in the magical world of books and lo and behold, found himself locked inside the Waterstones Trafalgar Square Bookstore! We don’t know if he tried to call anyone for help,…

Offering Customer Service through Social Media

How Big Data Is Changing the Retail Industry

4 minutes Read

10 August, 2016

They say, ‘Bigger is better’. But that’s not always true, is it? Croma Retail – an Indian electronics retailer learnt this the hard way. They were facing a unique situation. Instead of boosting sales, their large and diverse portfolio was…

How Big Data Is Changing the Retail Industry

About Xerago

Xerago is one of the largest Marketing Analytics companies in Asia. Xerago works with leading global brands specialising in retail financial services, telecom, retail, hospitality, and airlines, among others.

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