You don't have to downsize your internal team to work with Xerago.
You don't have to sack your business partners and existing vendors either.
Xerago is designed to offer operational support only. Xerago prefers to offer its services in tandem with existing team members and business partners. Xerago does not profess to have either the business texture of your internal teams, or the strategic value that a local business partner / agency.
When you work with Xerago, you just re-allocate tasks to the team that is best equipped to execute those tasks.
Your team provides the standard reporting formats.
Your team provides the data store access.
Your team provides the analytics briefs.
Xerago aggregates the data.
Xerago processes the data.
Xerago interprets the data. (We do not provide modelling services.)
Xerago generates the reports / lists / processed data sets.
Xerago is designed as an “operations” organization. From the kind of tools we use, to the kind of people we recruit.
When it comes to deciding on the models to be built, the reports to be generated, the banner rotation strategy, the CTR thresholds, etc. your team continues to be responsible.
After the decision is made, when it comes to executing – extracting and processing the data and generating the reports / lists / data sets, Xerago is responsible.
Bring Xerago into your enterprise. You have nothing to lose. But some pain areas.
