from your customers and prospects
Marketing is going through enormous changes - digital, mobile and social media, analytical tools, new and emerging technologies, etc. Consumer profiles are changing too - More women power, younger buyers and so on. Traditional marketing responses are no longer able to deal with these changes. Customer Value Maximization is a framework to help enterprises leverage all these changes in an integrated manner to provide value to, and derive value from customers.
Xerago has successfully deployed Customer Value Maximization across large and small enterprises across the world. The results are impressive and
typically produce direct and highly correlated
bottom-line impact. To know more, read about Customer Value Maximization...